Blog

Check out our latest postings to learn what’s happening at Vision as well as industry news and insights. We’ll also be sharing client successes and exploring digital trends and how you can make social media work for you.

Instagram Introduces IGTV

Instagram Introduces IGTV Is your brand ready for IGTV? Instagram rolled out another major update last week: meet IGTV. What is IGTV? Instagram has now incorporated its very own video content hub that supports videos up to 1 hour in length. What does this mean? Now...

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The Psychology of Color in Marketing

The Psychology of Color in Marketing Feeling blue? Seeing red? Green with envy? So often we use colors to help describe our emotions, but what about our color choices when it comes to marketing and branding? Are you consciously applying the use of color to evoke...

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The Latest Updates & Features on Instagram

The Latest Updates & Features on Instagram It seems like every day there’s a new feature or update being announced by our favorite social media platforms. Instagram is one that has been constantly rolling out new features and updates. You may have heard about some...

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Happy Birthday Jenn!

Happy Birthday, Jenn! It's Jenn's birthday this weekend! As a Senior Account Executive at Vision, Jenn thrives on developing strong client relationships by providing outstanding creative that is on strategy, on time and within budget. She loves her Dunkin' and has...

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Teacher Appreciation Week

Teacher Appreciation Week When you’ve had a great teacher who you truly enjoyed learning from, they leave a life-long impression on you. Through guidance, inspiration, and support, from a young age and throughout college, our teachers have had such an incredible...

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The Importance of Good Design in Business

The Importance of Good Design in Business First impressions are everything. Technology has granted businesses with multiple avenues for brand exposure making the emphasis on good design more important than ever. Everything from your logo, your website, to your social...

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Happy Birthday Sharon!

Happy Birthday, Sharon! We kicked off this week with Sharon's birthday! We were excited to sit down with our fearless leader and delve deep into her psyche in honor of her birthday. As Executive Vice President and Partner at Vision, Sharon has drawn from her...

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How Marvel Studios and Robert Downey Jr. Went Viral

How Marvel Studios and Robert Downey Jr. Went Viral An Example of How to Generate Organic Engagement One of the biggest players in cinematic history made a bold (and brilliant) marketing move when they decided to announce an early release for the next installment of...

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Brand Authenticity in the Social Media World


Brand Authenticity in the Social Media World How Can Your Brand Be Authentic on Social Media: Sometimes it’s easy for businesses to forget to put the SOCIAL in their social media. Think of it as a stage for your brand to really have its own personality. This is where...

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Creative Director Spotlight Series: Michael Mazewski

Creative Director Spotlight Series: Michael Mazewski In honor of his birthday today, Michael kicks off the first of our Creative Director Spotlight series. As one of our Creative Directors, Michael brings his multiple talents and over 20 years experience to a variety...

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Successful Teamwork in Business

Successful Teamwork in Business You’ve heard it all before…“Teamwork makes the dream work.” “Two heads are better than one.” “Alone we can do so little, together we can do so much." There’s a reason why there are so many phrases about the benefits of working in a...

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What’s New in Instagram

What's New in Instagram  The platform announces new features this week.   1. Shopping Feature for Business Accounts You can now tag your products as quickly and easily as you tag your friends. This week, Instagram announced that its in-app shopping feature...

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A Pet Food Refresh: Freshpet Stews Package Design

A Pet Food Refresh: Freshpet Stews Package Design About Freshpet At Freshpet, they only want the best for your pet. Most pet owners are now more than ever making a conscious effort to find out exactly what goes into their pet's favorite foods. With all of the pet food...

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