Free Standing Inserts
We've all heard the statistics, you have only a second
or two in a very crowded pack of FSIs to catch the eye
of your consumer, or to attract a new one…it's tough, it's
competitive and the placement costs are not inexpensive.

This is why it is important to work with an agency that understands this tool. The
brand must be hero, and the offer has to be clear. Of most importance are the
results: if it's a sweepstakes, you get entries, and if it's a value offer, you get
redemption. Those are the only true signs of a successful FSI.