Packaging
In today's competitive retail environment your package
needs to work hard to grab the retailer's eye to gain the
needed shelf space and then again to catch the attention
of the consumer.

Our first step is to look at your competition and the environment where your
product will compete. How will we differentiate your product on the shelf in order
to make the competition fall to the back? Part of it will be to capitalize on your
point-of-difference and to exploit your competition's weaknesses so your product
owns the shelf.

Another key component of package design is knowing the substrate and materials
you will be printing on, what will work and what will not. Is the design "a fit" with the
printing process that will be used?

It is important for the agency to remember it is not about "just a
pretty face" - it's about features, benefits and brand distinction.