Happy Birthday, Tom!

Happy Birthday, Tom!

Happy Birthday, Tom!

Today marks the last of what has been a birthday-filled February here in the Vision office. Although he is immersed in language on a daily basis, Tom is (ironically) a man of few words… at least when prodded with questions about himself. 🙂 However, despite a busy schedule and a tad of resistance, we managed to snag a few minutes with our resident world-traveler for an interview on his birthday.

What’s your title?

Production Manager

So at VCG, what does that mean?

Proofreading, creating print specs and getting estimates, copywriting, tracking jobs, brainstorming…

What kind of projects do you like to proof?

Interesting subject matter where you learn something new is always good.

Favorite place to travel:

Spain

Do you have a hobby?

Running.

Your bio on the Vision site says you got into advertising as a translator. How many languages do you speak?

French and Spanish.

Which do you prefer: proofreading or copywriting?

I like both.

Are you pro or against the Oxford comma?

Against… but I will enforce it when necessary.

Tell us your favorite item(s) on your desk:

My maneki-neko (beckoning cat)!

 

Thanks for letting us interrupt your day, Tom. Hope you enjoyed your birthday!

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How CPG Brands Can Use Pinterest

How CPG Brands Can Use Pinterest

How CPG Brands Can Use Pinterest

While planning your social media strategy and where your CPG brand needs to be on social, you may not consider Pinterest. It’s a hybrid platform that functions much like a real life pin board, serving its users with inspiration. That combined with its common use of bookmarking items for future use may seem like it’s not the best platform for your brand, however, we do think if you’re just the right kind of CPG company, Pinterest might be perfect for you.

 

Some stats we

  • There are 150 million monthly active users on Pinterest, 70 million from the United States
  • There are over 50 billion “Pins” and over 1 billion Pinterest Boards
  • 81% of users are female
  • Millennials use Pinterest as much as Instagram
  • Median age of a user is 40, but the majority of active pinners are below that age
  • Half of Pinterest users have an HHI of $50k or more, 10% of users have an HHI of over $125K
  • 30% of all US social media users are Pinterest users
  • 87% of Pinners have purchased a product because of Pinterest
  • 72% of Pinners use Pinterest to decide what to buy offline
  • Over 5% of all web traffic comes from Pinterest
  • 93% of active Pinners use Pinterest to plan for purchases
  • Two-thirds of pins represent brands and products
  • On Pinterest, 83% of users would prefer to follow brand/product

 

The key takeaway here is that Pinterest has an impact on what people purchase.

 

When considering the content you should be pinning, think about these things:
  • Who is your target audience?
  • What are they interested in?
  • What about my CPG product/brand draws them in?
  • What do I want my audience to know about my product/brand?
  • What value can my CPG product/brand bring them?

 

At the end of the day, Pinterest is still a content game. The game, however, is so incredibly dependent upon visual assets. If you are a food brand, recipes are key (and one of the most popular categories on Pinterest). Sharing recipes from your own brand would be important here, but also curating Pinterest boards for your customers enhances the value you bring to their lives. If they are constantly seeing recipes from your bean brand, aren’t they going to be more likely to purchase your beans than another when they’re ready to create a recipe?

 

Here is a round up of some brands doing amazing things with Pinterest:

5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies

20 Killer Brand Strategies on Pinterest

6 Marketing Tips from B2C Brands on Pinterest

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Happy Birthday, Ashley!

Happy Birthday, Ashley!

Happy Birthday, Ashley!

Our second of three February birthdays here in the office was technically yesterday, but we’re pretending it’s today! Before this designer adds ‘mom’ to her resume this summer, we thought we’d ask her a few questions while keeping her birthday celebration going!

What’s your title?

Senior Graphic Designer

Tell us what kind of accounts you work on.

Mostly the same four, but they’re relatively different. Two kind of food-based clients, a pharmaceutical product and a paint company.

Describe a typical day for you.

Design. Design. Design.

What are your favorite types of projects?

I like concepting when it’s not really confined – when it’s more whatever comes to mind. Oh, and building renderings in Photoshop. I don’t know why, but I think it’s neat to put stuff together so you have something to look at that’s better than flat.

Do you have a hobby?

Photography.

Name one thing you really like about your job:

Other places I’ve worked have been very restricted but it’s very open here. It’s nice to be able to be more creative.

How would you spend a snow day?

Playing video games, watching horrible TV and cleaning. Yeah, I think those would be my main three.

What are you looking forward to most in 2017?

Having a baby!

Tell us your favorite item(s) on your desk:

Hmm. I have a ‘Beware of Attack Artist’ sign on my desk. Probably that and the pictures of my family.

Thanks for sitting down with us, Ashley!

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Happy Birthday, Angela!

Happy Birthday, Angela!

Happy Birthday, Angela!

Birthdays have always been a celebratory event in Vision Creative Group’s office, and what’s a little birthday fun without an interview? We sat down with today’s birthday girl to learn a little bit more about VCG’s resident baker and what she does when she’s not making treats.

First of all, what’s your title?

Account Executive

What does that mean?

I act as the marketing professional and contact point for a specific roster of clients.

What type of accounts do you work on?

There’s quite a variety. I work with accounts that range from residential property owners and private clubs to foodie-based clientele and social media.

What’s a day in the life like for you?

Usually starts with either hot or iced coffee from Dunkin while checking email and responding to clients, writing and curating social media content for clients and Vision, proofing collateral materials and adding things to my color-coded white board calendars.

What’s your favorite task?

Writing or re-writing recipes for Vision’s foodie clients.

Do you have a hobby?

Any kind of cooking or baking (and consequently, bringing baked goods to the agency kitchen).

What’s your favorite quote?

I have far too many, but two of my absolute favorites are:

“People who love to eat are always the best people,” said by the wonderful Julia Child.

“What is the point of being alive if you don’t at least try to do something remarkable?” by John Green.

What’s your favorite item in your office/on your desk?

Probably the 11 beautiful photos from my favorite food photographer mounted on canvases hanging in my office. It keeps a little bit of the food industry I love with me.

Give us your resume in 140 characters or less:

Bookstore manager > Pastry chef > Chef de Cuisine > Catering business owner > Polka dot
enthusiast > Account exec > Social media marketer

 

We hope you enjoy your birthday!

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

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Enhance Your CPG Brand’s Facebook Page with the Shop Now Button

Enhance Your CPG Brand’s Facebook Page with the Shop Now Button

Enhance Your CPG Brand’s Facebook Page with the Shop Now Button!

For better or worse, Facebook is constantly updating the platform. While the changes can sometimes be frustrating, our team always considers the changes relative to what Facebook’s goals might be in making changes in the first place. We know user experience is a major priority for Facebook.

You will want to take advantages of the changes Facebook makes to business pages. They are intended to better the user experience for your CPG brand’s customers. This post will help you update your button, that appears at the top of your page. The button can land wherever you want it to – a contact form, a shopping experience, your main website.

To decide where the button should go, ask yourself, “where do I want to lead my customer? What is the most important action they can take with my CPG company?” Whatever the answer, that’s where you want it to lead. The intention of this button is for your page viewers to easily find a link to your site, to be able to shop your products, to contact, etc. We’ve detailed below exactly how you can get your Shop Now button ready for your customers to use.

 

How to Set Up Your Facebook Button

When you navigate to your Facebook business page, you will see an option just under the right hand side of your cover photo to “Add a Button.”

Click on “Add a Button.” A menu will appear, from which you begin to make your selection:

Select an Option

For the purposes of this post, we are selecting “Make a Purchase or Donation,” giving us the option to “Shop Now” or “Get Offer.”

After selecting “Shop Now,” you are then able to enter your URL that will lead your customers to make a purchase.

Congratulations, you’ve got a Shop Now button!

After entering your URL, you simply click “Add Button.” Once complete, you will see that under your cover photo it says “Shop Now.” This will lead to whichever URL you used for the button.

Test or Edit Button

By hovering over your new “Shop Now” button, at any time, you will see a drop down. It gives you options to test, view insights (i.e., are people clicking on your button), edit button or delete your button.

Easy right?!

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

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