How CPG Brands Can Use Holidays in Social Media: April Edition

We love using holidays and “holidays” in social media content for our clients. Holidays, such as Easter and Passover, show that a CPG company is dialed in to being relevant and connected to its customers. But then there are “holidays” like National Peanut Butter and Jelly Day that can really showcase the personality, values, mission, etc., of your CPG brand.

Here are some of our favorite April “holidays” and a few ideas to get you started as you create content for your April social media posts.

April 1- April Fool’s Day

When it’s on-brand, April Fool’s Day is an amazing opportunity for a brand. You really want to be clever and funny to make a splash. Maybe it’s something related to your mascot or spokesperson? Perhaps your CPG brand claims that your number one seller is no longer being produced.

Here is a list of some of the best brand hoaxes from April Fool’s Day 2016.

April 1 – International Fun at Work Day

Okay, so maybe April Fool’s Day is off-brand for you. If it suits your company, showcase what it’s like to work for your company! Photos, behind the scenes footage, employee testimonials – it can all be part of illustrating your company’s culture.

April 2 – Children’s Book Day

For a CPG brand, this might seem off, however, if your company participates in any CSR activities related to children’s education or literacy, consider making a donation or building awareness for that cause on April 2^nd.

April 2 – National Peanut Butter and Jelly Day

Where are you, food brands?! If you produce anything peanut butter or jelly related, this day is made for you. Get creative! Ask your fans to post pictures enjoying a PB&J with a branded hashtag. Create a contest asking fans to help come up with the next great PB&J combo.

April 7 – National Beer Day

Okay, so we are going to tread lightly with this one. If your CPG brand is alcohol related, and you are following all those rules on all the social media channels, which we already know you are, then you should absolutely create content around National Beer Day. Host tastings if you are a brick and mortar. Have a vote for your customers’ favorite brew.  If you aren’t quite sure how to handle this one on social media, feel free to reach out to our team and we’ll coach you through it!

April 16 – Easter

Okay, not so much a “holiday” but it’s one that should be acknowledged for your fans. A simple wish of a happy and healthy Easter will do.

April 17 – National Cheeseball Day

Does your CPG brand produce a product that could be used in a cheeseball? Create some recipes, have your fans create them for you, have an influencer or a group of influencers create some recipes. See how creative your employees can get!

April 27 – Take Your Daughter to Work Day

If your company participates in this day, share highlights on your social media! It’s a great way to showcase what your company believes in and in addition to how women are celebrated in your workforce.

In addition to these days, there are also month long holidays that might suit your brand:

• Lawn and Garden Month
• National Poetry Month (we see some poetry contests around your products this month!)
• National Humor Month