Facebook Introduces A New Feed To “Explore”
Facebook has added a brand new feed for its users, called “Explore Feed.” This feature has been available on mobile for quite a bit, but now is available to desktop users as well.
To get there on desktop, head over to your news feed and in the left hand rail, select the “more” option under “Explore.” There, you will find that brand new “Explore Feed” option:
The new Explore Feed does not seem like it’s something that will replace the ever-controversial News Feed. This new feature will provide recommended posts for a user based on content they have liked in the past. It does not contain paid content, giving it an unbiased and personalized vibe.
While there is no way to guarantee your content as a brand is in this feed, it is still an opportunity for discovery by your potential new audience members.
So, here’s our take on it. It’s a great place for people who are tired of seeing the same content, want to find something new and fresh that is relevant to them, and want to get away from ads. If your content is performing well and relevant to your audiences, your company will naturally find its way into Facebook’s Explore Feed.
Keep on creating amazing content and focus your attention there! And when you need a break in your work day for some fluffy dogs and food porn, check out the new Explore Feed!
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