2016 Retail Marketing Trend Report

Retail Marketing Infographic

Research and design provided by Heather Tchir

Instagram Introduces IGTV

Instagram Introduces IGTV

Instagram Introduces IGTV Is your brand ready for IGTV? Instagram rolled out another major update last week: meet IGTV. What is IGTV? Instagram has now incorporated its very own video content hub that supports videos up to 1 hour in length. What does this mean? Now...

The Psychology of Color in Marketing

The Psychology of Color in Marketing

The Psychology of Color in Marketing Feeling blue? Seeing red? Green with envy? So often we use colors to help describe our emotions, but what about our color choices when it comes to marketing and branding? Are you consciously applying the use of color to evoke...

The Importance of Branding: Use Your Story to Establish Your Brand

The Importance of Branding: Use Your Story to Establish Your Brand

The Importance of Branding: Use Your Story to Establish Your Brand When we hear the word “branding” we often only think of the design side of things which would include your logo, website, packaging, etc. Although all of these things are extremely important to your...