Twitter Increases Its Character Count

This week, Twitter (finally) increased its character count. Long gone are the days of 140 character limitations! But, don’t get too excited yet – here’s our take on the increase.

The original 140 limit was a very intentional number for Twitter. Its creators wanted a Tweet to be able to fit in a text message, which maxes out at 160 characters. A 140 limit would allow for the text of a Tweet plus twenty characters for a username to be sent via SMS.

Twitter will now allow all users to double, yes, double!, the length of their Tweets. But not so fast! We still believe that 70-100 characters are the ideal length for a Tweet for a variety of reasons:

  • Your company is up against a lot of Tweets all day long, about 500 MILLION to be exact.
  • Social media has become increasingly visual, indicating users are less likely to read longer posts.
  • Your company can stand out from the pack by not overusing the new character limit!

 

Our team believes that if your company continually strives to create short and concise Tweets, you’ll find success on the platform. When it is absolutely necessary to max out your character count, we say go for it! Maybe it’s a bit like the boy who cried wolf – keep it short and simple like you would have done prior to the increase, and then when you really need to make use of the longer form, people will pay attention to you!

So, are you excited about the character count increase?

Instagram Introduces IGTV

Instagram Introduces IGTV

Instagram Introduces IGTV Is your brand ready for IGTV? Instagram rolled out another major update last week: meet IGTV. What is IGTV? Instagram has now incorporated its very own video content hub that supports videos up to 1 hour in length. What does this mean? Now...

The Psychology of Color in Marketing

The Psychology of Color in Marketing

The Psychology of Color in Marketing Feeling blue? Seeing red? Green with envy? So often we use colors to help describe our emotions, but what about our color choices when it comes to marketing and branding? Are you consciously applying the use of color to evoke...

The Importance of Branding: Use Your Story to Establish Your Brand

The Importance of Branding: Use Your Story to Establish Your Brand

The Importance of Branding: Use Your Story to Establish Your Brand When we hear the word “branding” we often only think of the design side of things which would include your logo, website, packaging, etc. Although all of these things are extremely important to your...