Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Vision’s First Founder’s Day
Vision’s First Founder’s Day
On Friday, September 23, 2022, we celebrated 35 years of Vision and our first official Founder’s Day! We listened to inspiring talks by our fearless leader, Sharon, and by our special guest, Don Stohrer, Jr. Don was a close friend of our founder, Andy, and is an amazing supporter of Vision. He is also the CEO of Arla USA and has had an incredible career. Beyond his corporate career, however, Don has experienced challenges like everyone else. He shared how his friendship with Andy helped him through those challenges. We were so grateful for his presence on such a special day.
We also enjoyed some delicious treats made by our office manager, Angela, who is also the baker behind Polka Dot Confections. We love when she brings her culinary skills into the office and loved the penguin-themed cupcake cake she made. To end a day of reminiscing and great conversation, we played a nostalgic game of “Random Stuff,” which is a game Andy created and loved playing with the team. Just as it sounds, the game is similar to White Elephant and results in lots of laughs and everyone unwrapping and taking home a random item.
All in all, Vision’s first Founder’s Day was definitely one to remember. We loved talking about old memories, our core values as an agency, and where we want to go in the future. We left for the weekend feeling grateful for our roots and excited for what’s to come! Check out the photos from the event courtesy of Kristin Petry Photography.
The AMI Digital Summit: The Flight Crew Heads to Chicago
Creating the GDUSA Award-Winning Biovanta Website & the Relationship Behind It
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
Grassroots Marketing
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.
