Happy Birthday Kathy!
It’s Kathy’s birthday today! As a Senior Account Executive at Vision, Kathy loves the challenge of juggling multiple projects in a fast-paced environment. A little bit country and a little bit rock ‘n roll, she has led a double life as a professional singer throughout her 20 year plus marketing career. Get to know Kathy and what inspires her:
HOW LONG HAVE YOU BEEN WITH VISION?
I’ve been with Vision for just about 6 years!
WHAT DO YOU LOVE TO DO OUTSIDE OF WORK?
I’ve always had a love for music– writing, singing, and performing. I have released 3 recordings of original songs and have been performing with a Fleetwood Mac Tribute show for over 10 years.
WHAT IS YOUR FAVORITE SONG TO PERFORM?
That’s a hard one – I love so many! One of my faves would be Landslide by Fleetwood Mac.
WHAT ARE YOU MOST EXCITED ABOUT FOR THE YEAR TO COME, BOTH WORK AND PERSONALLY?
I’m excited to see the growth of the agency. We have a group of such talented, diverse and smart people that really do “make penguins fly” and I consider myself lucky to work with them every day! For our clients, I’m always excited to be working with them on new projects and providing them with our creative ideas & strategies! Personally, I’m excited about traveling to new places and the possibility of adding a little pup to the family!
Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.