Resources
White Papers
The Relationship Business – Social Media Consumer Insights
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Social media isn’t just about posting content, it’s about building real, lasting relationships with your audience. Brands that engage meaningfully and provide value see stronger connections, higher engagement, and long-term loyalty.
Insights and Learning
Social Search: How Gen Z Uses Social Media to Research Products
While older generations rely on search engines like Google to find products, Gen Zers instead... Read more...
Backstreet’s Back: How Nostalgia Marketing Excels with Millennials
As demonstrated by the Backstreet Boys’ T-Mobile Super Bowl ad, Millennials are responding strongly to... Read more...
Wellness Done Well: Gen X and Holistic Health
As they seek relief from the stressors of work and everyday life, Gen X is... Read more...
Baby Boomers Begin an Online Grocery Boom
Baby Boomers are embracing online shopping and prioritizing convenience. They are gravitating towards simple navigation... Read more...
Webinars
AI 101: Prompts, Projects and Powering Up Your Skills
In our Take-Off Talk AI 101: Prompts, Projects and Powering Up Your Skills, guest speaker and AI expert Alex Flores shares the basics of prompting along with unlocking new value through integrating AI into your workflow.
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