Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series
Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was then rolled out across a series of brochures created to support their sales team. Each customized brochure targets a specific industry sector: office, building service contractors, schools, senior living, hospitality, fitness, and food service.
Designed to reinforce RB Pro’s new positioning of “creating wellness,” the brochures focus on how the company’s products help create clean, healthy and happy work environments. Since consumers already know and trust RB Pro’s world famous brands, such as Lysol, Air Wick and Easy-Off, the goal was to communicate best practices for how and where to use them within each industry.
The Vision team created an impactful and consistent design to apply to the entire line of brochures. Color coded for each industry, product usage is clearly defined by room and need. In addition, the wellness theme is reinforced through a mix of targeted professional and lifestyle images. As a result, the brochures are both visually appealing and educational, providing different industry sectors with effective solutions that match their specific requirements.
Vision provided the overall design concept as well as copy writing and editing, research and recommendations for stock photography, and contracting and managing the printing for the brochures and associated collateral in time for the show. We then worked with RB Pro to roll out the design and theme across multiple platforms, including their trade show booth, promotional video and new website.
See Our Other Award-Winning Work:
The AMI Digital Summit: The Flight Crew Heads to Chicago
Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Creating the GDUSA Award-Winning Biovanta Website & the Relationship Behind It
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
Grassroots Marketing
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.
