Creative Director Spotlight Series: Larry Price
The second installment of our Creative Director Spotlight series goes to Larry. As one of our Creative Directors, Larry brings his multiple talents and over 20 years of experience to a variety of projects. He is a strong conceptual thinker who has served as a mentor to all of our designers. Get to know Larry and what inspires him:
HOW LONG HAVE YOU BEEN AT VISION?
I’ve been at Vision now for 18+ years.
WHAT IS YOUR ROLE/WHAT ARE YOU RESPONSIBLE FOR?
I’m one of three Creative Directors. My responsibilities are to the accounts that are under me and art directing the designers on my team.
WHAT INSPIRES YOU CREATIVELY?
What keeps me focused on what we’re doing is paying attention (at all levels of detail) to what’s happening in the world — artistically, technically, socially, politically — and trying to find ways that those things are applicable to client needs.
WHAT MADE YOU GET INTO DESIGN?
Books brought me to design. I was, first of all, a writer and a publisher. (I ran my own small press for years.) Learning computers came next, and I quickly realized that they were going to be invaluable in helping me save money in laying out books for print. Hilarity aside, the first book I typeset on the computer was done in Microsoft Word. (How things have changed.)
DO YOU HAVE ANY CREATIVE INTERESTS OR SKILLS OUTSIDE OF WORK?
I am a poet. I’ve been publishing work (11 books to date) since 1981.
WHAT DO YOU LOVE MOST ABOUT BEING A LEADER TO YOUR TEAM?
The people with whom I work. Although I’m the leader in title, I really am a collaborator. The people on our team make me look good every single day.
Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.