Designing with Your Health in Mind: NuGo Packaging Design

About NuGo Nutrition Bars

Whether it’s low glycemic, gluten-free, low carb, vegan, or for diabetes, NuGo’s line of nutrition bars satisfy your cravings with your health in mind. Artfully created with real antioxidant-rich organic cacao dark chocolate, NuGo’s collection of organic bars are certified USDA organic, Non-GMO, and OU Kosher. Perfect for the health-conscious consumer, this product line of protein bars needed a new look in order to be attention-grabbing and informative with all of their benefits clearly displayed on the front of the packaging.

Our Vision for NuGo

When given the task of redesigning the packaging for NuGo’s Organic line of protein bars, we were given a list of all of the benefits and certifications that not only are representative of their brand and their products but also are extremely important to their consumers. The mission was to communicate all of these key health benefits clearly on the front of the packaging while simultaneously visually presenting the product in an appetizing manner.  As a health-conscious consumer, you not only want to eat well but of course you want to enjoy the foods you are eating. So to convey this to their customers was to find the right balance between being informative and eye-catching.

We are proud to have been awarded GD USA Magazine’s 2018 American Package Design Award for this project.

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