A Pet Food Refresh:
Freshpet Stews Package Design
At Freshpet, they only want the best for your pet. Most pet owners are now more than ever making a conscious effort to find out exactly what goes into their pet’s favorite foods. With all of the pet food options out there, Freshpet wants to keep things simple and healthy for your beloved animals. Made from all-natural, high-quality proteins and vitamin-rich vegetables, Freshpet offers a range of refrigerated pet food products that are currently being sold in over 14K stores across the nation.
Our Vision for FreshPet Stews
When developing the new package designs for Freshpet Stews, it was important to represent clearly all of the fresh ingredients for each recipe. We wanted to emphasize the simple list of ingredients in a bold fashion as well as visually feature them to connect this simplicity to the consumer. Freshpet’s philosophy is about being straightforward with their products and the packaging had to be representative of that belief. The use of bright colors and bold typography helped to keep this packaging modern, clean, and inviting.
We are proud to have been awarded GD USA Magazine’s 2018 American Package Design Award for this project.
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