Baby Boomers are embracing online shopping and prioritizing convenience. They are gravitating towards simple navigation as well as clear product details. Now, grocers need to tailor their marketing efforts to capture this brand-loyal generation in the digital age.
Sources:
1. https://www.gwi.com/blog/baby-boomers-spending-habits
2. https://www.gwi.com/blog/online-grocery-shopping-trends
3. Baby boomers are shopping online for groceries – The Washington Post