Social Search: How Gen Z Uses Social Media to Research Products

While older generations rely on search engines like Google to find products, Gen Zers instead turn to TikTok and Instagram as their primary sources for product information. For companies looking to increase sales, focusing on social platforms over traditional ad spend will be a critical move.

Sources:
1. Gen Z Purchasing Behavior: 5 Trends + Brand Examples (2025) – Shopify
2. The Great Gen Z Chase: The Biggest Online Spending Power In History