As they seek relief from the stressors of work and everyday life, Gen X is increasingly looking to wellness trends to improve their mental and physical health. For brands, this means a focus on evidence-backed wellness products and techniques is crucial to capture this audience.
Sources:
1. The Gen X Effect: Smarter Shopping Habits, Stronger Brand Loyalty | Jillamy Logistics and Supply Chain, Warehousing and Packaging Services
2. Gen X Prefers Credible Wellness Programs Over Trendy Fads: Study | HealthPoint