A WEBSITE TO ROCK A NEW GENERATION

Wanting to reengage their brand with a new generation, Maxell came to Vision looking for a new website that would reflect their retro-modern style. We kicked things off by immersing ourselves in the Maxell brand, putting our finger on the pulse of the company and what it means when they say, “it’s still worth it.” After diving into their history, product offerings, competition, and brand positioning, we created a digital mood board to explore colors, graphic treatments, and fonts. Incorporating a mobile-first approach with the user-experience at the forefront, VCG then designed and developed a WordPress website that combines a cool, modern look with a nod to the brand’s history. User-friendly and engaging, the site has received rave reviews and clearly communicates that Maxell is definitely “still worth it.”

Client:
Maxell USA

Project:
Maxell USA Website
https://maxell-usa.com

Services:

  • Web Design
  • Web Development
  • UX Wireframe
  • Content Strategy & Planning

“Honestly it has been a great experience for the whole development of our new website. Since the launch we have received so much feedback and customers and companies reaching out to us. Truly helped us resurrect our brand.”

Eric Walbrecht, Senior Product Manager, Maxell Corporation of America Inc