Trade Talk

Sell sheets are a common vehicle for trade communication, and Vision really knows how to make each one stand out. Our most recent sell sheet mission was for Reckitt Benckiser Professional’s Lysol® Disinfectant Spray and Disinfecting Wipes. It was crucial for RB Pro and Vision to work quickly and critically on this content because of its relevance to the pandemic and importance in keeping people safe. With RP Pro/Lysol needing their sales team to be armed with the right sales tools containing literature about the latest development, that their products were approved by the EPA as being effective in killing the COVID-19 Virus (SARS-CoV-2) when used as directed, it was of the utmost importance that these sell sheets were ready to go as soon as the effectiveness claim was announced. With Vision’s quick response time and creative capabilities, our team updated and condensed all necessary information into eye-catching and efficient designs within the deadline. We at VCG truly care about the safety of our team, clients, and communities and we were so glad to be able to have a hand in creating content that can help others stay safe. 

Reckitt Professional

Lysol Sales Material


  • Design & Layout
  • Copywriting
  • Photo Composition
  • Product Renderings

How Did We Make Penguins Fly

VCG thrives on partnering with our clients to help them meet even the tightest deadlines. We understand the importance of getting product news to market quickly and effectively. And, as was the case with RB’s COVID-related information, we’re always ready to make it happen. Awaiting critical EPA approval, the Lysol team knew they could rely on us to immediately implement the new messaging and help get these essential communication tools out to the sales force at warp speed.