G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and 10-year battery life, his project team rigorously tested over 200 prototypes. The first G-SHOCK finally hit the streets in 1983 and soon established itself as “the toughest watch of all time.” Over the next 35-plus years, the G-SHOCK line expanded at a rapid pace, introducing new models and advanced features while retaining its iconic shock resistant structure. Today, G-SHOCK is one of the world’s most recognizable brands and continues to set the standard for timekeeping toughness with innovative technologies, functions and designs.
Gearing Up for an Award-Winning Project:
During our 15-plus years of working on countless projects together, Vision has become completely immersed in the G-SHOCK brand. Each year, our team is tasked with updating the G-SHOCK tactical watch product catalog to showcase the latest timepiece releases and promote the entire tactical product line. The catalog is organized to separate the timepieces by model and colorway for easy selection and includes full product specifications. Vision provides the overall design concept, researches and recommends stock photography, and provides additional watch photography as needed. For this year’s edition, our team focused on deep, earthy colors and textures of rock and metal to speak to the virtually indestructible nature of the watches. The design brings a fresh look to the catalog while staying true to the line’s identity with images and elements that resonate with the primary audience of firefighters, military, police and emergency response personnel.
The 2020 tactical catalog features an updated and impactful design that successfully aligns with the tactical theme. It’s sure to catch the eye of dealers and retailers and clearly communicates the functions and features of each timepiece. This year, we submitted our design for the tactical catalog to GDUSA Magazine for the first time, and we’re proud to say that we took home another graphic design award.
See Our Other Award-Winning Work:
Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.