About Krups®:

Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international company carrying high-end brands including Rowenta, All-Clad and Moulinex.

The Insights:

With an existing partnership with Heineken sold internationally, it was time to introduce The Sub® Home Beer Dispenser to the United States. Krups partnered with Hopsy® to bring craft beers on tap to consumers in the comfort of their own home. Krups The Sub was being placed into select Crate & Barrel stores nationwide just in time for Father’s Day and needed in-store marketing collateral and signage that educated shoppers and enticed them to purchase.

The Strategy:

Our team approached the design of the easel and product brochure by incorporating a balance of clear product communication and eye-catching visuals. The product’s sleek black design was highlighted with the contrast of the golden secondary color tying into the color of beer. With the integration of hops illustrations and clean iconography, our team utilized the negative space through the use of brand imagery resulting in a fresh, contemporary design.

The Results:

Modern, informative and brand-centric in-store promotional materials featured in Crate & Barrel stores that encompassed the perfect gift for Father’s Day.

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