About Maxell:

Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture icon through its popular ads featuring the “Blown Away Guy” with his hair and tie being blown away by the high fidelity of the cassette tape playing through the speaker. Today, Maxell offers a comprehensive line of headphones, earbuds, batteries and digital media products as well as care, maintenance and storage products.


Kicking Off this Award-Winning Project:

Hoping to reengage their brand with a new generation, Maxell came to Vision looking for a bold, new and responsive website that would reflect their retro-modern style. The original “Blown Away” ad and the newly reimagined 2005 revival featuring new products and a fierce “Blown Away Woman” both resonated with our team and inspired us throughout this project. We kicked everything off by completely immersing ourselves in the Maxell brand, really putting our fingers on the pulse of the company and what it means when they say “it’s still worth it.” Diving into their history, current product offerings, competition, target audience, brand positioning, and marketing objectives, we first partnered with Maxell on a creative brief and identified the goals for this project. Running with this knowledge, we then created a digital mood board, exploring colors, graphic treatments, and fonts with the mindset of paying homage to the charismatic nostalgia of the brand while creating a fresh, stylish design. Incorporating a mobile-first approach with the user-experience at the forefront, VCG then designed and developed a completely new WordPress website that communicates that their products are undoubtedly “Still Worth It.”


The Results:

Since launching the new website, Maxell has received positive feedback internally and from both customers and other companies. Extremely user-friendly, engaging and responsive, the website combines a cool, modern look with a nod to this classic brand’s history. We are proud to say the site’s design earned our team another award from GD USA Magazine!

View Our GD USA Award Feature

Maxell Website GDUSA Award Winner

Client quote: "Honestly it has been a great experience for the whole development on our website and new project. Since the launch we have received so much feedback and customers and companies reaching out to us. Truly helped us resurrect our brand. Vision made the process so simple. Working with their team was just seamless and made it easy. Now our new site is a great representation of our brand. Thank you so much, you guys are amazing!!! We are blown away from their service." Eric Walbrecht, Maxell USA

Maxell USA About us page

Client quote: "I am stunned at how well the final website came out! When we asked for creative ideas, Vision went above and beyond and exceeded our expectations in a very timely manner. The communication was constant and we always knew what stage the website was at. Overall it was a great experience working with you all, and I look forward to continuing work on more projects! Lori and the rest of her team at Vision are always super helpful and continue to exceed expectations. The team listened to our ideas and what we were looking for and went above and beyond. Our website came out amazing thanks to their creative ideas, expertise, and dedication. We couldn't have asked for a better website or a better team to work with!" Patrycja Mioduszewski, Maxell USA

Maxell USA product page and product category page

See Our Other Award-Winning Work:

See all of our award-winning designs 2018-2020

The AMI Digital Summit: The Flight Crew Heads to Chicago

The AMI Digital Summit: The Flight Crew Heads to Chicago

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