Capturing the Spirit of “The Spirit of America”:

Laird’s AppleJack 86 Label Design

A Brief History of Laird & Company

The Laird family has been passing down the art of producing their reowned AppleJack brandy through generations for almost 300 years. Laird & Company was America’s very first commercial distillery obtaining License #1 in 1780 right here in New Jersey.

While Robert Laird served in the Revolutionary War under George Washington, his family supplied the troops with their AppleJack brandy.

(Photos courtesy of www.lairdandcompany.com)

The Laird family’s signature apple brandy has stood the test of time and continues to be held in high regard throughout today’s ever-growing liquor industry.

Our Vision for Laird’s

When tasked with the opportunity to create a new label design for Laird’s AppleJack 86, we wanted to convey a contemporary evolution of this veteran spirit. The new design involved streamlining the Laird’s logo as well as manipulating a range of typefaces until the desired effect was achieved. The goal was to create a certain level of sophistication while simultaneously paying homage to the legacy of the Laird family in American history. 

We are proud to have been awarded GD USA Magazine’s 2018 American Package Design Award for this project.

Grassroots Marketing

Grassroots Marketing

We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a...

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

About G-SHOCK: G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and...

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...