Free Instagram Analytics Tools for CPG Companies!

Instagram has become such an integral part of marketing for many CPG brands. There are so many reasons why your CPG brand should use Instagram, read more about our thoughts on the platform here.

We’ve put together a list of great analytics tools to use for reporting on your Instagram marketing efforts – we have to measure, right?!

*Note, we’ve used our social media director’s personal account for the screen shots.


  1. Instagram Insights

If you have switched your account to a business account, you’ll get access to Instagram Insights. Insights allows you to see some stats on your followers, when they’re on the platform and which are your top posts. This is going to help you create content that will resonate with your followers (and let you know when the optimal time is to post).


You will also be able to see reach, website clicks, total impressions and profile views.


Facebook Business (because Facebook owns Instagram), has a great walk through on Instagram Insights and how to use this functionality here.


  1. Social Bakers

Social Bakers has a great free tool that will show you your top posts, filters, hashtags and all interactions with your followers.



We found that the visual aspect of Social Bakers is helpful – the top liked and commented posts are shown in images, so you’ll know right away which posts are your best. The ability to see which filters perform best is also key – it helps you to learn what catches your audience’s eye!


  1. Union Metrics

Union Metrics provides an Instagram “check up” for your accounts. This will tell you some key info:

  • Best time to post
  • Hashtags to use
  • What to post more of
  • Top fans

Our favorite feature from Union Metrics is the timing – knowing when to post to get the most engagement is key!

We also like the average likes per post feature, which is a great way to benchmark your account activity.

  1. Simply Measured

Simply Measured offers a robust tool for an overall look at your account. One insight we find helpful is the most used words in comments. This gives us an overall look at the general feedback we receive on an account.


If you need more information or help utilizing the analytics tools we’ve listed here, don’t hesitate to reach out to us. We’re happy to help!

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