Podcasts: The Who, The What, and The Why
With the age of podcasts booming at an exponential rate, there are many great benefits to being both a listener and an advertiser. Podcasts are a great way to learn about any subject matter of your choosing. You can be entertained by your favorite comedians and catch the latest news all while simply listening. Not only is there a huge selection of content to choose from, but you can listen anywhere and anytime! Listen, learn and laugh on your way to work, while at the gym, or traveling.
Podcasts are not just an excellent source of media, but they are continuing to grow as an advertising platform. Advertising revenue has grown over the last 3 years from $69M in 2015 to a projected $220M in 2017. As the number of listeners is on the rise, so is the growth of your potential customer base.
Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.