Podcasts: The Who, The What, and The Why

With the age of podcasts booming at an exponential rate, there are many great benefits to being both a listener and an advertiser. Podcasts are a great way to learn about any subject matter of your choosing. You can be entertained by your favorite comedians and catch the latest news all while simply listening. Not only is there a huge selection of content to choose from, but you can listen anywhere and anytime! Listen, learn and laugh on your way to work, while at the gym, or traveling.

Podcasts are not just an excellent source of media, but they are continuing to grow as an advertising platform. Advertising revenue has grown over the last 3 years from $69M in 2015 to a projected $220M in 2017. As the number of listeners is on the rise, so is the growth of your potential customer base.

The team at Vision Creative Group loves a good podcast! Some of our favorites include: Stuff You Should Know, The #AskGaryVee Show, and This American Life. What are you currently listening to?

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