Why Video is the Most Effective Marketing Tool Right Now

Let’s face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to adapt to a new normal in how we live, work and do business. Maintaining relationships and connecting with your customers is more important than ever, but it can be challenging with in-person meetings and in-store opportunities at a minimum. So, how can you capture your customers’ attention and communicate your message in this virtual world? 

The answer is simple: Video. 

Video is the most powerful tool available for connecting with consumers. By utilizing video, marketers already get 66% more qualified leads per year.[1] It is estimated that 82% of global internet traffic will come from video streaming and downloads in 2022,[2] but we’d be willing to bet that our new reality has accelerated that trend.

No matter what your industry, video can play a key role in your marketing strategy.

Let’s break down the main types of video that can elevate your brand and help generate new business.

Brand Communication

Tell the story of who you are as a company and your core values through a powerful video. Whether it’s for internal communications or for your website, a strategic brand video can create a memorable personal connection to your employees and your consumers. With 86% of consumers saying they would like to see more videos from brands,[1] video is a great opportunity to further express the consistency of your brand’s voice and messaging through the most relevant medium while giving your customers more of the content they’re looking for. 

Product Demos and Education

Providing a product demonstration and educational content through video builds trust with your consumers and allows them to engage with both the product and the brand itself. These types of videos greatly influence your customers’ purchasing decisions. 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video.[1] 


Explainer videos are considered the ultimate tool for connecting better with your potential customer, and for good reason! 96% of people have watched an explainer video to learn more about a product or service[3] with 74% ultimately buying the product.[4] Often featuring animation and special effects, explainer videos are a fun and engaging way to describe your product or service. Explainer videos are also used as a way of putting your product or service in a narrative context. This allows you to give a detailed representation of the problem that your product solves, emphasizing its usefulness to the consumer.

Events and Presentations

Video is a great tool for both in-person and virtual pitches for events, trade shows, and sales meetings. The combination of streaming and strategic video is becoming a popular trend, making it even more productive than a live event. Whether virtually or in person, a video allows you to communicate key information about your brand by attracting attention with a higher level of engagement than a traditional brochure or PowerPoint presentation.

Interviews and Testimonials

Interviews and testimonials connect your existing and potential customers in the same way a good old-fashioned referral from a friend would. Hearing positive stories and experiences from real people builds trust and provides much-needed human connection. These can be deciding factors for converting potential customers or clients. 

Social Media

With the prevalence of social media and the massive increase in screen time, we are oversaturated with content each day. So how do you get users to stop scrolling and see your posts? You guessed it, video. Engaging, informative and entertaining video is the most eye-catching type of media for your followers. 54% of consumers want to see more video content from a brand or business they support.[5] And, with users twice as likely to share video content with their friends than any other type of content,[3] you can easily expand your reach. 


Using 360° product photography and promotional videos on social media and/or websites can increase conversion rates by over 80%.[6] Since most shopping starts online, including high quality video on your own site – as well as with Amazon and other major online retailers – can be the difference between converting a sale and a missed opportunity. With 360° product photography videos, you can provide consumers a virtual in-store experience with up close and personal views that bring your product to life.

The marketing world is constantly changing. Right now, there’s no better way than video to connect with your audience. Whatever your video needs, Vision is here to help. Our in-house video team will work closely with you throughout the entire process – from ideation to the final edit – to bring your story into the compelling world of video.

View Our Video Work

Ready to make video work for you? Contact us at info@visioncreativegroup.com and let’s make penguins fly together!


[1] Optinmonster 2019: https://optinmonster.com/video-marketing-statistics-what-you-must-know/

[2] Smart Brief 2020: https://www.smartbrief.com/original/2020/05/video-marketing-future-content-marketing/

[3] Wyzowl 2020: https://www.wyzowl.com/video-marketing-statistics-2020/

[4] VendeDigital: https://vendedigital.com/blog/importance-video-business/

[5] Hubspot 2020: https://www.hubspot.com/marketing-statistics/

[6] Cincopa: https://www.cincopa.com/blog/how-to-use-video-to-boost-landing-page-conversions/#:~:text=A%20study%20by%20eyeviewdigital.com,choose%20to%20watch%20the%20video

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