What to Post on Social Media in February

What to Post on Social Media in February

What to Post on Social Media in February

It’s that time again! Here are our picks for the holidays to make the most out of for your February content calendar.

Ground Hog Day – February 2

Will Punxsutawney Phil see his shadow or not? This annual event is certainly one to note on social media. We recommend a post prepare for both situations. If you have a company mascot, maybe they see their shadow (or not) on Groundhog Day!

Eat Ice Cream for Breakfast Day – February 3

Well, this is one to celebrate! If you have a food-related business, might we suggest waffles with ice cream on top? Asking your community how they are celebrating, what their favorite flavor is, a cool recipe, etc., are all good ways to write a fun piece of content for the day.

Superbowl Sunday – February 4

When appropriate, especially food brands, should participate in Superbowl Sunday prep. We do want to note, however, you should refer to the Superbowl as “the big game” unless you have licensing rights. Yes, the NFL does pay attention to see if someone is saying “Superbowl” when they are not a licensed sponsor of the event.

National Pizza Day – February 9

What a great day to serve pizza to the whole office! Share photos on your social channels as a company culture moment.

Make a Friend Day – February 11

We like the idea of bringing your social communities together. Ask a question that prompts people to answer and find their twin. For example, asking users to share their birth date and month and find their birthday buddy is a fun way to get people engaging on your content.

Clean out Your Computer Day – February 12

Have a tip to keep your computer organized and clean? Share it with your users!

Mardi Gras/Fat Tuesday – February 13

Share tips to a Mardi Gras celebration with your users! Help them bring New Orleans home and prep for the Lenten season.

Valentine’s Day – February 14

Write a Valentine to your users! If you have the time and budget, record one!

Chinese New Years – February 16

If your business is impacted by the Chinese New Year or would benefit from sharing information about the Chinese New Year, share it! You also may want to post a few times leading up to the day. PS – this year is the Year of the Dog!

Random Acts of Kindness Day – February 17

This is a great date to give people ideas of Random Acts of Kindness and ask them to complete one (maybe complete one to be entered to win?!) and share their experience.

National Drink Wine Day – February 18

Wine pairings? How to have an at-home wine tasting? The best wines for your product? If it is a natural fit, showcase National Drink Wine Day on your social channels!

President’s Day – February 19

So many sales, so little time. Prep your audience ahead of time, letting them know of any President’s Day sales. Or go a Patriotic route – the choice is yours!

Love Your Pet Day – February 20

Let’s see those pet photos! Everyone who owns a pet has more than 1(000) photos of their furry friends on their phone. Ask your followers to share their best photos. It could be a good day to have dogs in the office, share photos of that with your community, too!

National Tortilla Chip Day – February 24

Have a fresh twist on classic nachos? Great recipe for tortilla soup? Share share share!

What wacky holidays will you be celebrating this month?

Happy Birthday Ashley!

Happy Birthday Ashley!

Happy Birthday Ashley! Happy belated birthday to our newest team member Ashley! Joining us earlier this summer, she is full of energy, wit, and is a pro at keeping everything organized. When she's not busy making sure we have all that we need to be properly...

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5 Easy Steps to Using Facebook Groups for Your Business

5 Easy Steps to Using Facebook Groups for Your Business

5 Easy Steps to Using Facebook Groups for Your Business

With Facebook making some big moves and shifts to the algorithm that serves the News Feed, Facebook Groups can be a great way for businesses to continue to build relationships with their community.

Let’s define a Facebook group (per Facebook):

Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

If you aren’t already part of a Facebook Group, we recommend searching Facebook for an interest of yours and jumping in a Group to see what it’s all about.

These are our thoughts, tips and tricks to starting a Facebook Group for your business:

  1. Create a community around a product or cause (i.e., Instant Pot or Meatless Mondays versus a group with your grocery store as the name)
  2. Craft a mission statement for the Facebook Group and put it in the “About” section. This helps users decide if the community is the right one for them and helps you hone your content strategy.
  3. Decide on what kind of content you want to share prior to creating the group and begin curating that content. The content needs to ladder up to the goal (such as, content that helps your users decide what to cook for Meatless Mondays) and be meaningful.
  4. Encourage interaction between users, ask questions, present polls, engage with comments. Based on the new changes to Facebook, you’ll want to help build a genuine community that creates meaningful interaction between people.
  5. Remember you aren’t there to sell. Link your business page or URL where appropriate (such as the About section) and leave the marketing speak on your business page.
Happy Birthday Ashley!

Happy Birthday Ashley!

Happy Birthday Ashley! Happy belated birthday to our newest team member Ashley! Joining us earlier this summer, she is full of energy, wit, and is a pro at keeping everything organized. When she's not busy making sure we have all that we need to be properly...

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Instagram Introduces IGTV

Instagram Introduces IGTV Is your brand ready for IGTV? Instagram rolled out another major update last week: meet IGTV. What is IGTV? Instagram has now incorporated its very own video content hub that supports videos up to 1 hour in length. What does this mean? Now...

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Facebook’s Latest Update & What it Means for Business

Facebook’s Latest Update & What it Means for Business

Facebook’s Latest Update & What it Means for Business

Last week, Facebook’s creator announced an update that some marketers are rushing to call the “Facebook Apocalypse.” While these changes will certainly impact businesses on Facebook, we hesitate to call it anything close to an apocalypse.

Let’s take a closer look at Zuckerberg’s announcement.

We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.

We’ve always implored businesses to keep in mind what was at the core of Facebook’s creation: person-to-person relationships. The latest change will focus on actual connections, person-to-person, and less on person-to-business.

 

Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.

Here, it sounds to us that as Facebook has monetized and worked towards being a place that leads with video and now wants to walk it back a little bit. Perhaps knowing your content will actually be seen by friends and family will make users post more of their own content. Zuckerberg is almost saying, “hey, we lost our way, but we’re headed back to why we started.”

 

Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

Zuckerberg has zeroed in on the research that shows social media may be detrimental to our well being. In fact, Facebook discussed this on their newsroom in December 2017 here (and you can read more about social media’s impact on our health here and here). Expect to start seeing shifts on your algorithm now, though it will take months for the changes to fully roll out.

They key takeaway is that the engineers will be building their algorithm to recognize “meaningful social interactions.” What exactly that means, is still TBD.

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.

This is the biggest takeaway for our team from Zuckerberg’s announcement – the public content you see more will be held to the same standard. It will become crucial that business pages provide a place for meaningful interactions to take place – and asking for a user to tag a friend will, we can say with 99% certainty, not count as a meaningful interaction. In fact, Facebook sees this as bait and will push this content down.

So, what are the takeaways and how do you handle your business Facebook page?

  • Create content that will inspire a genuine conversation.
  • Create content that users will want to share, and their networks will want to talk about or react to.
  • Always, always engage with your users, negative or positive. (Okay, ignore the hardcore crazies.) You are building a relationship with your users, get to know them, start a conversation, get them engaging with you in a genuine way. .
  • Stop marketing. Start talking. Don’t use Facebook to sell sell sell, use Facebook to connect connect connect.

 

If it’s appropriate for your business, you can also consider starting a Facebook Group. Facebook sees groups as communities and will value those above Facebook Business pages moving forward. To read more about Facebook Groups, click here.

Happy Birthday Ashley!

Happy Birthday Ashley!

Happy Birthday Ashley! Happy belated birthday to our newest team member Ashley! Joining us earlier this summer, she is full of energy, wit, and is a pro at keeping everything organized. When she's not busy making sure we have all that we need to be properly...

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7 Tips to Awesome Influencer Marketing

7 Tips to Awesome Influencer Marketing

7 Tips to Awesome Influencer Marketing

One of our all time favorite ways to leverage social media for your business is through influencer marketing. 92% of consumers trust an influencer more than a brand (source). We’ll let that sink in for a minute.

Let’s define an influencer:

  • An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.
  • An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.

An influencer can be an incredibly powerful asset for your brand, not just in social media, but in your overall broader communication efforts. It’s important to remember the 3 A’s when you are getting into influencer marketing: audience, aesthetic and authenticity. You want influencers that can deliver on all three of those in a way that suits your brand, product or business.

Here are our 7 tips to executing an awesome influencer marketing campaign for your brand.

  1. Know what result you are looking for. Do you need to drive users to a specific link? You’ll want to make sure you have bloggers with good traffic and high click through rates (ask for their media kit). Do you need to showcase your product in a beautiful, fresh way? You’ll want to get Instagram influencers that can take great photos and who has a high engagement rate. Do you need a compelling story told about your brand or product? Make sure you like the influencer’s writing style.
  2. Know your budget. Budget determines everything: how many influencers you will work with, the quality of influencer, the number of posts. If you average $500-$2,000 per post (depending on your niche), you’ll have a head start on figuring out how big your list needs to be.
  3. Tier your list. Let’s say you want to work with 10 influencers. Have your list of top 10, then tier down from there and have at least 20 back up influencers (a list of 30 total). Remember, follower count isn’t everything. You also want to make sure your influencers’ have engaged communities. Ensure that their blog posts have comments/shares, their Instagram posts have comments/likes, etc.
  4. Negotiate. Reach out to your top ten all at the same time. Find out what they charge and you’ll be able to see how your budget comes together. Negotiate the budget and the terms – make sure you get permission to use their content if need be. For example, make sure you can use the post for a promoted post on your channels if you needed to, or use their recipe on your website for a set amount of time.
  5. Give your influencers loose guidelines & creative freedom. Show some examples about what you want to see and then let the influencer run with it. You picked these influencers because of their audience, aesthetic and ability to create something authentic for your brand. Let them be themselves and create something authentic for their audience.
  6. Be clear about expectations. Make sure your influencer knows what you expect in terms of keywords in the captions (try not to over do it), features of your product discussed, hashtags, account tagging, URLs, etc. Also, be especially clear on the expectation of posting on certain dates.
  7. Amplify influencers’ posts. You will have gotten permission to use the influencers’ content how you wanted to in the negotiation phase. Make sure you share their content to your social channels, blog, website, etc. Remember, you can share the pieces of content more than once or twice!
Happy Birthday Ashley!

Happy Birthday Ashley!

Happy Birthday Ashley! Happy belated birthday to our newest team member Ashley! Joining us earlier this summer, she is full of energy, wit, and is a pro at keeping everything organized. When she's not busy making sure we have all that we need to be properly...

Instagram Introduces IGTV

Instagram Introduces IGTV

Instagram Introduces IGTV Is your brand ready for IGTV? Instagram rolled out another major update last week: meet IGTV. What is IGTV? Instagram has now incorporated its very own video content hub that supports videos up to 1 hour in length. What does this mean? Now...

The Psychology of Color in Marketing

The Psychology of Color in Marketing

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