Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Happy Birthday, Sharon!
We kicked off this week with Sharon’s birthday! We were excited to sit down with our fearless leader and delve deep into her psyche in honor of her birthday. As Executive Vice President and Partner at Vision, Sharon has drawn from her experience in account management and marketing to help define and broaden the agency’s direction and focus. She loves to run, watch the Mets and would love to shoot hoops with Michael Jordan someday. Get to know Sharon and what inspires her:
HOW LONG HAVE YOU BEEN WITH VISION & WHAT’S YOUR ROLE?
I have been with Vision since 1991. I do account service work. I oversee the account service team, provide account oversite and help with overall strategic planning.
HOW DOES A TYPICAL DAY FOR YOU NOW DIFFER FROM WHEN YOU FIRST CAME TO VISION?
When I started at Vision, I was doing a great deal of new business development and account service. I spent most of my days on the road going to see clients, showing layouts, getting client feedback, and pitching new business. This was all pre-internet. Today, I am still a big believer in going to see clients and learning from them first hand. I still do some account work now but also spend time on big-picture initiatives for the agency and some clients and manage most of the agency’s pro bono work.
WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
I love that every day is different and I love the people I get to work with – my co-workers and my clients. They are smart and passionate people who inspire me every day.
WHAT INSPIRES YOU THE MOST ABOUT BEING A LEADER?
What inspires me most is the chance to make a difference and to work with people who care about the results as much as I do. I am very fortunate to have the opportunity to work with the clients that I had over the years. I have worked with everyone from office managers to CEOs and they all bring so much to whatever project they are working on. It’s my responsibility to make their ideas a reality and to add whatever value I can along the way. It is a job I am so grateful for.
WHERE DO YOU HOPE TO SEE THE COMPANY IN THE NEXT 5-10 YEARS?
I want us to continue to make service a priority while expanding our capabilities. I want to continue to work with clients who inspire us and I want us to continue to have a team of passionate, dedicated staff who “get it” – understanding why it matters to always do our best.
Check out the amazing red velvet (Sharon’s favorite) birthday cake that our very own Angela baked! (It was delicious!).
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.