Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was...
Creative Director Spotlight Series: Larry Price
The second installment of our Creative Director Spotlight series goes to Larry. As one of our Creative Directors, Larry brings his multiple talents and over 20 years of experience to a variety of projects. He is a strong conceptual thinker who has served as a mentor to all of our designers. Get to know Larry and what inspires him:
HOW LONG HAVE YOU BEEN AT VISION?
I’ve been at Vision now for 18+ years.
WHAT IS YOUR ROLE/WHAT ARE YOU RESPONSIBLE FOR?
I’m one of three Creative Directors. My responsibilities are to the accounts that are under me and art directing the designers on my team.
WHAT INSPIRES YOU CREATIVELY?
What keeps me focused on what we’re doing is paying attention (at all levels of detail) to what’s happening in the world — artistically, technically, socially, politically — and trying to find ways that those things are applicable to client needs.
WHAT MADE YOU GET INTO DESIGN?
Books brought me to design. I was, first of all, a writer and a publisher. (I ran my own small press for years.) Learning computers came next, and I quickly realized that they were going to be invaluable in helping me save money in laying out books for print. Hilarity aside, the first book I typeset on the computer was done in Microsoft Word. (How things have changed.)
DO YOU HAVE ANY CREATIVE INTERESTS OR SKILLS OUTSIDE OF WORK?
I am a poet. I’ve been publishing work (11 books to date) since 1981.
WHAT DO YOU LOVE MOST ABOUT BEING A LEADER TO YOUR TEAM?
The people with whom I work. Although I’m the leader in title, I really am a collaborator. The people on our team make me look good every single day.
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