Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was...
Creative Director Spotlight Series: Kelly Digiesi
The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to completion. When not working magic for our clients’ brands, she enjoys running, working out and doing pretty much anything to stay fit except eating her veggies! Get to know Kelly and what inspires her:
HOW LONG HAVE YOU BEEN AT VISION?
19 1/2 years
WHAT IS YOUR ROLE/WHAT ARE YOU RESPONSIBLE FOR?
I’m the lead creative director for the agency, which means I supervise our team of designers. I work closely with clients, account executives, designers, and writers. I oversee all new agency clients as well my current list of clients. I am still a hands-on designer. I not only manage my designers working on a project, but I too am working on a layout or two of my own.
WHAT INSPIRES YOU CREATIVELY?
I look at each new job as a challenge. Conquering that challenge the best I can is what inspires me. Working at Vision is great because of the range of industries we serve. One day I am working on a cheese client and then a healthcare company. So I never feel complacent.
WHAT MADE YOU GET INTO DESIGN?
I’ve always known I wanted to do something in the art field. I’ve always been artistically inclined and would spend hours sketching. Art supplies were always at the top of my Christmas list as a child.
DO YOU HAVE ANY CREATIVE INTERESTS OR SKILLS OUTSIDE OF WORK?
I’m always donating my free time to help with my sons’ schools and sports teams, whether it’s designing the school yearbooks the last few years or designing team logos, invitations etc. Just recently I worked on an invitation to a fundraiser for Loggerhead ROV, which is a marine technology program. The students are trying to raise money to visit the Bermuda Institute of Ocean Sciences. I love getting involved where I can.
WHAT DO YOU LOVE MOST ABOUT BEING A LEADER TO YOUR TEAM?
The Vision team of designers is fantastic; it is inspiring to see the range of talent we have to work with. I love teaching and also at times learning from them. We all work collaboratively to make sure that we’re providing the best design that we can.
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About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...