Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Creative Director Spotlight Series: Kelly DiGiesi
Creative Director Spotlight Series: Kelly Digiesi
The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to completion. When not working magic for our clients’ brands, she enjoys running, working out and doing pretty much anything to stay fit except eating her veggies! Get to know Kelly and what inspires her:
HOW LONG HAVE YOU BEEN AT VISION?
19 1/2 years
WHAT IS YOUR ROLE/WHAT ARE YOU RESPONSIBLE FOR?
I’m the lead creative director for the agency, which means I supervise our team of designers. I work closely with clients, account executives, designers, and writers. I oversee all new agency clients as well my current list of clients. I am still a hands-on designer. I not only manage my designers working on a project, but I too am working on a layout or two of my own.
WHAT INSPIRES YOU CREATIVELY?
I look at each new job as a challenge. Conquering that challenge the best I can is what inspires me. Working at Vision is great because of the range of industries we serve. One day I am working on a cheese client and then a healthcare company. So I never feel complacent.
WHAT MADE YOU GET INTO DESIGN?
I’ve always known I wanted to do something in the art field. I’ve always been artistically inclined and would spend hours sketching. Art supplies were always at the top of my Christmas list as a child.
DO YOU HAVE ANY CREATIVE INTERESTS OR SKILLS OUTSIDE OF WORK?
I’m always donating my free time to help with my sons’ schools and sports teams, whether it’s designing the school yearbooks the last few years or designing team logos, invitations etc. Just recently I worked on an invitation to a fundraiser for Loggerhead ROV, which is a marine technology program. The students are trying to raise money to visit the Bermuda Institute of Ocean Sciences. I love getting involved where I can.
WHAT DO YOU LOVE MOST ABOUT BEING A LEADER TO YOUR TEAM?
The Vision team of designers is fantastic; it is inspiring to see the range of talent we have to work with. I love teaching and also at times learning from them. We all work collaboratively to make sure that we’re providing the best design that we can.
The AMI Digital Summit: The Flight Crew Heads to Chicago
Creating the GDUSA Award-Winning Biovanta Website & the Relationship Behind It
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.