Friday Five

Friday Five

Friday Five

Every week, we share our favorite links from across the world wide web. Find something you want us to see? Share it in the comments section!

Five things you cannot miss this week:

Add GIFs to your Facebook polls for an exciting new way to to engage.

Reddit has a lot to say about net neutrality.

Our guide to December “holidays” will help you build out your content calendar for the month.

Just how many characters, hashtags and emojis should you use in your social media?

Get ready for Social Media, 2018.

 

 

 

Image credit: pixelfit | Getty Images
Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...

December Holidays For Your Company’s Social Media

December Holidays For Your Company’s Social Media

December Holidays For Your Company’s Social Media

Ho Ho Ho, December is (almost) here, which means a brand new batch of fun “holidays” to leverage in your social calendar this month. Let’s jump right in!

 

Santa’s List Day – December 4th

It’s the day Santa checks that naughty or nice list – which list is your audience on? Be sure to ask them!

Recommended hashtags: #santaslistday #santaslist #checkingittwice

 

Letter Writing Day  – December 7th

What better day than this one to send out those Christmas cards! It’s a great day to send a “letter” via email to your customers, too.

 

National Cotton Candy Day  – December 7th

If your brand has anything to do with food, this could be a cute day to use! There are desserts and cocktails that feature cotton candy, so you could leverage those items. Or just give permission to your fans to eat cotton candy for no other reason than that it is National Cotton Candy Day!

Recommended hashtags: #cottoncandy #cottoncandyday

 

Pearl Harbor Day  – December 7th

If this is brand appropriate for you or relates to your staff or brand story in any way, it would be okay to acknowledge this day in social media. If not, we recommend staying away from it so as to not seem trite.

National Brownie Day  – December 8th

Share those brownie recipes! Do a round up, share on a dedicated Pinterest board, have a guest Pinner share a recipe, have a blogger create a recipe for you, ask for your audience’s favorite recipes and photos! You can even ask if your audience likes the ends for the crispiness or the middle for the chewiness.

Recommended hashtags: #brownieday #brownies #brownierecipe #baking

 

National Pastry Day – December 9th

Share an easy pastry recipe for Christmas morning, have a blogger create a recipe, curate a board on Pinterest, etc. You can leverage this day very similarly to National Brownie Day!

Recommended hashtags: #pastries #pastryday #baking #pastrydough #pastryrecipe

 

Channukah  – December 12th

Be sure to wish your audience celebrating the holiday a Happy Channukah!

Recommended hashtags: #happyhannukah #happychannukah #channukah #hannukah #8crazynights

 

Poinsettia Day  – December 12th

Ask your followers for pictures of how they decorate with poinsettias! If appropriate, remind your audience the plant can be poisonous to dogs.

Recommended hashtags: #poinsettia #christmasdecor #christmasdecorating #poinsettiaday

 

National Chocolate Covered Anything Day  – December 16th

What things are your audience’s favorite to cover with chocolate? Ask them! Run a promotion, share some ideas, put up some pretty photos, have a bunch of chocolate covered things in the kitchen for your staff and share a photo of it!

Recommended hashtags: #chocolatecovered #chocolate

 

National Bake Cookies Day  – December 18th

Leading up to this day, you can host a cookie recipe contest! If you own a store or bakery, have it be a contest to have the cookie produced in your business. You can also ask users to submit photos and recipes, pick your favorites, have the community vote on your top choices and then award the winner with a prize (a KitchenAid mixer, grocery gift card, a year’s supply of chocolate chips, etc.).

Recommended hashtags: #nationalbakecookiesday #bakecookies #[cookie emoji]

 

National Go Caroling Day – December 20th

This sounds like a day just primed for some great video content. Serenade your audience! Host a live caroling session with a local choir. Use the day to do something fun and different for your audience!

Recommended hashtags: #carolingday #gocaroling #singing #singinginthestreet #christmasmusic #christmassongs #holidaymusic

 

Winter Solstice  – December 21st

First day of winter! Who is excited? It’s also technically the shortest day of the year – from here on out, our sunlight will last longer!

Recommended hashtags: #firstdayofwinter #winteriscoming #wintersolstice #winter #bringonthesnow

 

Festivus  – December 23rd

Festivus – for the rest of us.

Recommended hashtags: #festivus #fortherestofus #festivusfortherestofus

 

National Egg Nog Day – December 24th

A perfect day to ask about holiday traditions and whether or not your audience enjoys egg nog. Nothing like a divisive drink to get that chatter going!

Recommended hashtags: #eggnogday #eggnog

 

Christmas Day  – December 25th

Be sure to wish your followers a Merry Christmas!

Recommended hashtags: #christmasday #merrychristmas #happychristmas #santa

 

Bacon Day  – December 30th

Oh, the possibilities are endless. Refer to National Brownie Day, Cotton Candy Day and Pastry Day for some thoughts!

Recommended hastags: #baconday #bacon #breakfast #givemeallthebacon

 

New Year’s Eve  – December 31st

Reflect on your year, share your brand’s biggest moments, etc. Wish your followers a Happy New Year!

Recommended hashtags: #newyearseve #happynewyear #happy2018 #goodbye2017 #peaceout2017 #welcome2018

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...

Friday Five

Friday Five

Friday Five

Five things you cannot miss this week.

 

  1. Just how often should you be posting on social media?
  2. Sleep better with noise-cancelling ear plugs.
  3. Tweak your morning routine to be more successful.
  4. How has Thanksgiving dinner changed over the past 20 years?
  5. Use these hashtags for your Thanksgiving content.
Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...

Our Thanksgiving Week Content Strategy

Our Thanksgiving Week Content Strategy

Our Thanksgiving Week Content Strategy

Happy Thanksgiving Week! We thought it would be fun to share with you our social media content strategy for the week and tell you a little bit about how we are pulling it off!

What would be fun and interesting content for our audience and team?

This was the first question we asked when trying to come up with content this week. We settled on creating a Thanksgiving survey to hear what our employees loved about the holiday, what they ate, where they spent the day, what their traditions are. We sent this out 1 and a half weeks prior to the holiday to collect the data.

How do we share the info on social media?

Our team puts the “vision” in Vision Creative Group, so we turned to our designers with the data in hand and let them create some fun pieces of content that we could share throughout the week.

What is the cadence and in what order do we share the graphics?

In setting up our survey, we really tried to keep things in order. So, where are you spending Thanksgiving, then how do you prepare the turkey, then a question about sides, a question about dinner. We are going to be following the survey questions primarily since that order make the most sense to us.

Is there anything we can do with the data to bring it to life in the office?

Based on some of the results we thought it would be fun to bring in the staff’s favorite side and dessert! In the office today, we’re going to be enjoying stuffing (out of the box is the office preference) and pumpkin pie.

What can you learn from our strategy?

Plan ahead! The whole process to get to this week of content took over 2 weeks to come up with the survey, distribute, put together results and design content. While we are enjoying stuffing and pie today, you won’t see that photo until later in the week – case in point that you just have to plan ahead!

Where can you see all of our content for the week?

Check us out on FacebookTwitter and Instagram!

 

How are you celebrating Thanksgiving with your employees? What are you sharing on social media?

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...

Facebook Introduces A New Feed To “Explore”

Facebook Introduces A New Feed To “Explore”

Facebook Introduces A New Feed To “Explore”

Facebook has added a brand new feed for its users, called “Explore Feed.” This feature has been available on mobile for quite a bit, but now is available to desktop users as well.

To get there on desktop, head over to your news feed and in the left hand rail, select the “more” option under “Explore.” There, you will find that brand new “Explore Feed” option:

The new Explore Feed does not seem like it’s something that will replace the ever-controversial News Feed. This new feature will provide recommended posts for a user based on content they have liked in the past. It does not contain paid content, giving it an unbiased and personalized vibe.

While there is no way to guarantee your content as a brand is in this feed, it is still an opportunity for discovery by your potential new audience members.

So, here’s our take on it. It’s a great place for people who are tired of seeing the same content, want to find something new and fresh that is relevant to them, and want to get away from ads. If your content is performing well and relevant to your audiences, your company will naturally find its way into Facebook’s Explore Feed.

Keep on creating amazing content and focus your attention there! And when you need a break in your work day for some fluffy dogs and food porn, check out the new Explore Feed!

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...