Edgewell Amazon ATF & A+

CUTTING EDGE CONTENT

Edgewell Personal Care came to us in search of a fresh look and a bit of grooming for the Solimo Men’s and Women’s razor products being sold on Amazon. The project entailed creating custom images and assets focused specifically on enhancing the user experience and driving the purchase decision for each of the product listings. Our team started by creating both the main image and multiple supporting images for each product to help visually inform the customer about their unique claims and product benefits. We then developed enhanced content assets to help educate consumers and build the brand story by providing more detail and further showcasing the products’ special features. Our in-house photography, retouching, manipulation of stock photos, and asset development skills resulted in effective content with the Edgewell products looking their best and ready to impress consumers.

Client:
Edgewell Personal Care Brands

Project:
Private Label Digital Assets

Services:

  • Photography
  • Photo Manipulation & Retouching
  • Asset Development
  • Content Creation

“Always fantastic to work with! Lori and team are great – reliable, intuitive, responsive, insightful, dedicated, hard-working, creative, helpful, knowledgeable, fun…i could go on and on! Thank you for all that you do for us and putting up with all our last minute, need it yesterday requests!”

Marilyn Massari, Senior Marketing Services Manager, Edgewell Personal Care, Private Brands Group 

Reckitt Benckiser

Trade Talk

Sell sheets are a common vehicle for trade communication, and Vision really knows how to make each one stand out. Our most recent sell sheet mission was for Reckitt Benckiser Professional’s Lysol® Disinfectant Spray and Disinfecting Wipes. It was crucial for RB Pro and Vision to work quickly and critically on this content because of its relevance to the pandemic and importance in keeping people safe. With RP Pro/Lysol needing their sales team to be armed with the right sales tools containing literature about the latest development, that their products were approved by the EPA as being effective in killing the COVID-19 Virus (SARS-CoV-2) when used as directed, it was of the utmost importance that these sell sheets were ready to go as soon as the effectiveness claim was announced. With Vision’s quick response time and creative capabilities, our team updated and condensed all necessary information into eye-catching and efficient designs within the deadline. We at VCG truly care about the safety of our team, clients, and communities and we were so glad to be able to have a hand in creating content that can help others stay safe. 

Client:
Reckitt Professional

Project:
Lysol Sales Material

Services:

  • Design & Layout
  • Copywriting
  • Photo Composition
  • Product Renderings

How Did We Make Penguins Fly

VCG thrives on partnering with our clients to help them meet even the tightest deadlines. We understand the importance of getting product news to market quickly and effectively. And, as was the case with RB’s COVID-related information, we’re always ready to make it happen. Awaiting critical EPA approval, the Lysol team knew they could rely on us to immediately implement the new messaging and help get these essential communication tools out to the sales force at warp speed.

Green Demon

A LOGO WITH STRONG CHARACTER

Solv-Tec developed a new high end gasket repair product called Green Demon and was looking for an agency to help them create a logo and package design that reflected the product’s unique attributes. Focusing on the product’s powerful formula, our team created a variety of custom illustrations of the Green Demon character for the logo. We ultimately arrived at a distinctive solution that captured the brand’s essence and established a one-of-a-kind identity for the new product. Our team then moved on to studying the category and the competitors’ packaging in preparation for the package design. Using the new logo as a central element, we developed several options, all designed to highlight the advanced ceramic technology that represents the product’s main point of difference. The Green Demon project featured a combination of our custom illustration, brand identity and logo development, package design, copywriting, and product rendering skills. Starting from rough pencil sketches, the Green Demon evolved into packaging that without a doubt packs a punch.

Client:
Solv-Tec, Inc.

Project:
Green Demon Logo & Package Design

Services:

  • Custom Illustration
  • Brand Identity
  • Logo Development
  • Package Design
  • Copywriting
  • Product Renderings

How Did We Make Penguins Fly

We brought the Green Demon character to life through an evolution of sketches, computer drawings, colorizing, and fine tuning. Keeping the client involved during every step of the process helped ensure that we successfully captured the specific personality that they were looking for to promote their brand. In addition, we provided strategic solutions to blend the character and logo type into one unique identity for this new product line.

OddlyGood Landing Page

GETTING A GOOD BRAND OFF TO A GREAT START

When invited to create a landing page for the new Oddlygood line of plant-based cheese alternatives, we were excited by both the opportunity and the new product. Following brand guidelines, we created a vibrant landing page to capture the attention of busy foodservice operators and clearly communicate how the brand is good for the planet, their customers and their business. Simple and contemporary, the site accentuates the joy and creativity of the Oddlygood brand while providing relevant information in a well-organized, user-friendly manner. By maximizing the client’s budget to deliver a fun and effective landing page, we succeeded in helping a great new brand take flight.

Client:
Finlandia Cheese Inc.

Project:
Oddlygood Cheese Landing Page https://pizza.oddlygood.net 

Services:

  • Web Design
  • Web Development
  • UX Wireframe
  • Content Strategy & Planning
  • Data Analysis & Tracking

“Very fresh and aspirational!  Oddlygood is going to be great.Thank you for all your hard work.”

Karen Von Eisenburg, Senior Brand Manager, Finlandia Cheese, Inc.