Advil in-store and displays

ACTIVATING CONSUMERS THROUGH
INTEGRATED COMMUNICATION

Advil was in the midst of launching a new TV campaign and wanted to integrate the new messaging and creative into their in-store and shopper marketing efforts. Vision was tasked with translating the TV campaign into a new key visual for the Advil brand that would provide a 360° approach across all consumer promotion initiatives. In developing the new visual, Vision ensured it communicated consistent branding and messaging across all of the consumer touch points while conveying the essence of the advertising message and ultimately forming a set of positive associations with the brand. Once finely tuned, the new visual was rolled out to all of Advil’s national displays, account specific shopper marketing programs, and in-store creative executions. Our successful solution provided the “stop and hold” of consumers the client was looking for, helped drive choice at shelf, and was adaptable to a variety of in-store and promotional vehicles. By understanding the category and developing creative options that tapped into our design, development, production, and rendering skills, Vision provided effective solutions that maintained the overall brand equity and delivered a headache-free campaign!

Client:
GSK

Project:
Advil Consumer Activation

Services:

  • Creative Exploratory
  • Category Research
  • Design & Development
  • Key Visual Creative
  • Consumer Activation
  • In-Store and Shopper Marketing Executions
  • Production, Renderings

How Did We Make Penguins Fly

Our team took full motion, animated TV ad visuals and successfully translated them into key in-store marketing vehicles. By utilizing individual display renderings each step of the way for testing and vetting, we ultimately nailed this marketing message adaptation. From shelf talkers to endcaps, our designs effectively communicated the brand’s new messaging at every point along the shopper’s journey.

Pulverize Packaging

PRODUCT PACKAGING THAT POPS

Messinas, a New Jersey based lawn and garden supply company, was re-launching their Pulverize weed killer product line to better compete with big players in the category. This is where Vision came in. We brought our creative and strategic expertise to better position Pulverize in the lawn and garden space as the top choice for weed killers among its competitors with a package redesign. After researching the herbicide market, analyzing the competition and assessing the retail environment for a well-rounded understanding of the weed product world, Vision designed a new label that clearly communicated Pulverize’s effectiveness and dedication to being a safe alternative for weed prevention. Our clean imagery and striking revamped logo came together with the goal to increase visibility, shelf impact, and increase market share. As a result, it impressed the Walmart store buyer, and after a successful test run, landed a spot nationally in the Walmart lineup. It then expanded onto the shelves of over 5,000 retailer outlets in just one year. Pulverize is effective in killing weeds, but our packaging was surely effective in growing its business. 

Client:
Messinas

Project:
Pulverize Weed Killer Package Redesign

Services:

  • Competitive Analysis
  • Competitive Review
  • Design Exploratory
  • Package Design
  • Renderings

How Did We Make Penguins Fly

After an all team meeting on a Friday afternoon to share the news that we were awarded this packaging project, we literally hit the ground running. We spent the weekend checking out retailers to understand the current category climate, the competition and the retailer perspective. Armed with intel and strategic creative ideas, we went on to develop packaging concepts that really made Pulverize stand out on shelf with consumers and trade professionals. To top it off, our designs earned another GDUSA award for the team!

Volteran Banner ads

DATA DRIVEN CREATIVE

Voltaren, a brand of GSK Consumer Healthcare, needed a retailer specific digital media campaign to elevate the connection between shifts in weather and the impact on joint pain symptoms. VCG’s task was to successfully develop the campaign creative that would be deployed to media in geo-targeted areas leveraging data in areas experiencing relevant shifts in weather situations. The goal of this was to motivate shopper behavior and drive purchases at CVS stores. Our team accomplished this goal by developing three versions of weather-related creative for Voltaren that supported the seasonal situations likely to occur between October and December, with a focus on the impacts of the weather on joint pain sufferers. Our team’s new creative combined brand claims and lifestyle imagery that clearly communicated the message and resonated with our audience. By connecting Voltaren’s equity and claims to the relief of weather-related pain, Vision helped present the brand as a must-have for the stormy months ahead!

Client:
GSK Consumer Healthcare

Project:
Voltaren Digital Banners

Services:

  • Copywriting
  • Stock Photo Research
  • Digital Design

“The Vision team is AMAZING! Love working with them – outstanding creative, always come through on last minute requests, willing to take on new challenges and go the extra mile to ensure quality. 
Truly great partners!”

Annette Komes, Shopper Activation, GSK CH

RBP Lysol Sell Sheets

TRADE TALK

Sell sheets are a common vehicle for trade communication, and Vision really knows how to make each one stand out. Our most recent sell sheet mission was for Reckitt Benckiser Professional’s Lysol® Disinfectant Spray and Disinfecting Wipes. It was crucial for RB Pro and Vision to work quickly and critically on this content because of its relevance to the pandemic and importance in keeping people safe. With RB/Lysol needing their sales team to be armed with the right sales tools containing literature about the latest development, that their products were approved by the EPA as being effective in killing the COVID-19 Virus (SARS-CoV-2) when used as directed, it was of the utmost importance that these sell sheets were ready to go as soon as the effectiveness claim was announced. With Vision’s quick response time and creative capabilities, our team updated and condensed all necessary information into eye-catching and efficient designs within the deadline. We at VCG truly care about the safety of our team, clients, and communities, and we were so glad to be able to have a hand in creating content that can help others stay safe. 

Client:
Reckitt Benckiser Professional

Project:
Lysol Sales Material

Services:

  • Design & Layout
  • Copywriting
  • Photo Composition
  • Product Renderings

How Did We Make Penguins Fly

VCG thrives on partnering with our clients to help them meet even the tightest deadlines. We understand the importance of getting product news to market quickly and effectively. And, as was the case with RB’s COVID-related information, we’re always ready to make it happen. Awaiting critical EPA approval, the Lysol team knew they could rely on us to immediately implement the new messaging and help get these essential communication tools out to the sales force at warp speed.

Maxell Video Social Post

HITTING PLAY ON VIDEO ASSETS

We were able to experience true nostalgia by hitting play on a project with Maxell USA. Our Vision team created video assets for their social media platforms to showcase the new high fidelity Bluetooth speaker Maxell was launching and highlight its numerous features that reflect their original cassette tapes. The goal was to elevate the brand and its use of modern technology while still highlighting its classic voice. VCG created video assets that included 360° videos and custom videos. The 360° spins of the product, both in and out of the package, offer customers a unique and engaging way to view the product. Integrating custom graphics, product photography, stock footage and audio with a cool, retro vibe that tells the Maxell story, we were able to produce content that will resonate with the brand’s loyal fan base and leave any authentic music lover itching to jam. 

Client:
Maxell USA 

Project:
Video Assets 

Services:

  • 360° Photography
  • Product Photography
  • Custom Graphics
  • Stock Footage and Audio Sourcing & Integration
  • Editing
  • Video Production & Compilation

“These look amazing. We are so happy with how they turned out! Vision went above and beyond and exceeded our expectations in a very timely manner. I look forward to continuing work on more projects.”

Patrycja Mioduszewski, Marketing Assistant, Maxell USA