Successful Teamwork in Business

Successful Teamwork in Business

Successful Teamwork in Business

You’ve heard it all before…“Teamwork makes the dream work.” “Two heads are better than one.” Alone we can do so little, together we can do so much.”

There’s a reason why there are so many phrases about the benefits of working in a team, because it’s all true! When it comes to our everyday lives, however, do we apply and live by them? It’s easy to forget these sayings when our days sometimes get so busy that we find ourselves in a “just do it” mode instead of enlisting the help of others. Although it’s easy to get caught up in doing things yourself, it’s important to know when working with a team would be more beneficial to you and the task at hand.

Benefits of a team dynamic and how to be successful at it:

1. There’s an overflow of ideas. Actively participate without judgment.

Not everyone thinks alike and that’s great! When it comes to brainstorming new ideas for a project you’ve been assigned, the more ideas the better. Sometimes people get intimidated in group environments because they are afraid of their ideas being criticized or shut down. Allow yourself to be vulnerable and ask the questions you may internally feel are “stupid.”  No idea is a bad idea because even the “bad” ideas often lead to the best ones.

2. Opinions, opinions, opinions. Be comfortable accepting and giving feedback.

This is the best opportunity to receive valuable feedback before moving forward. Everyone won’t always agree and that’s ok. It’s important to weigh in on others’ perspectives in order to make the best decisions. You have to be comfortable enough to constructively criticize your teammates with the best intentions and to positively accept their constructive criticism as well. It should never be personal and all ideas, thoughts, and opinions are on deck. Again, no judgments. You’re all on the same team trying to accomplish the same goal.

3. Spread the responsibilities to those who are best at certain subtasks.

Just one person will not be the absolute best at everything that goes into the task at hand. Assign different subtasks to each team member who is the best qualified to handle that particular responsibility. Make sure the entire team is on the same page with what each is doing and what the next steps are. Doing so equates to the best possible end result, eliminates stress, and allows them to focus on what they are best at.

Now go team, go!

 

Source: Inc.com

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...

What’s New in Instagram

What’s New in Instagram

What’s New in Instagram

 The platform announces new features this week.

 

1. Shopping Feature for Business Accounts

You can now tag your products as quickly and easily as you tag your friends. This week, Instagram announced that its in-app shopping feature will be available to businesses in the U.S. in the coming weeks. Instagram has been testing this feature with large retail brands like J. Crew, Warby Parker, Lulus, and Kate Spade New York since last November. All of these brands had positive reviews of the feature:

“Our partnership with Instagram has been very successful. Traditionally, our customer had turned to Instagram for inspiration, and we’re seeing that she’s reacting positively to the new shopping experience, which allows her to seamlessly tap and shop the product – going from inspiration to information to purchase in just a few steps – we’re excited to see where the feature continues to take us.” – Mary Beech, EVP and Chief Marketing Officer of kate spade new york

“While Instagram is a place for inspiration and visual wonder – there is nothing more satisfying than being able to buy that thing you love RIGHT NOW! The number of times I have found myself in a rabbit hole hunting down that pair of shoes, that beautiful chandelier, those sunglasses, rugs, flower arrangements, random gift ideas – countless!! We were thrilled to be a part of this pilot and to have our customers experience the next generation of shopping via Instagram.” – Jenna Lyons, President and Creative Director, J.Crew
“During holiday 2016, we introduced a few quirky products (a sleep mask, for example) to celebrate the season. Our followers weren’t expecting our brand to introduce new product types, so we used shopping tags to make it more clear that they were available for sale. Our team plans on continuing to explore creative ways to celebrate our assortment with the ultimate goal of enhancing users’ experiences.” – Dave Gilboa, co-founder and co-CEO of Warby Parker
“An overwhelming majority of Lulus’ customers originally discovered our brand through word-of-mouth – either directly from a friend or through social media – and Instagram continues to be a key discovery platform for us. The development of a native and authentic shopping experience on the platform has taken discovery to the next level for customers. And it has opened a great deal of opportunity for us to engage new and existing customers; we have seen that nearly 33% of people who tap to learn more about a product visit our site through ‘Shop Now’.” – Noelle Sadler, VP Marketing, Lulus

 

Instagram provides the capability to present strong creative visual content that really speaks to the user. Everyone knows “a picture is worth a thousand words”, right? Now businesses can take things a step further by giving their followers a direct avenue to shop for the things they see. You will be cutting out the need for the user to have to separately go to your website and to find that exact product to shop for by making it an easier process with fewer steps.

Want to know how to do it?

Things to keep in mind before you begin:

  1. You must have the latest version of Instagram installed.
  2. You must have a business profile account.
  3. You have to be an admin on a Page or have a Business Manager account on Facebook.
  4. You have to have a shop on Facebook or a product catalog in your Business Manager account.

Start connecting your shop to Instagram:

  1. Tap the Get Started alert at the top of your profile.
  2. If you don’t see the alert in the image above, tap the Options icon (gear icon).
  3. Tap Products.
  4. Tap Continue.
  5. Select a product catalog to connect to your business profile.
  6. Tap Done.

How to post and tag your products:

  1. Start the process of uploading a photo as you would normally.
  2. Once you’re on the caption page, you should now have the option to tag people and products.
  3. The search bar will appear. Simply type in the name of the product you are tagging.
  4. Instagram pulls your product information from your Facebook Shop catalog.
  5. You can tag up to 5 products in one post.
  6. Click Share and you’re done!

2. You Can Now Add Hashtags and Account links to Your Profile Bio

What does this mean? Now Instagram allows you to add branded hashtags that are live links in your profile bio as well as linking to another profile using the @ symbol. By introducing the feature of being able to follow certain hashtags, Instagram adds another level of being connected to your users.

Photo source: Instagram

3. Your Feed Could Change Via a “New Posts” Button

Ever since the platform changed its once chronological feed in June 2016, it has received a bit of backlash from its users who have not responded well to the relevancy-sorted feed. Now, it hasn’t gone back to being completely chronological, but they announced today that they are testing a “New Posts” button that allows you the option to display newer posts at the top when you manually refresh your feed.

 

Sources: TechCrunchInstagram Business, Instagram Help, Instagram Press, Big Commerce

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...

A Pet Food Refresh: Freshpet Stews Package Design

A Pet Food Refresh: Freshpet Stews Package Design

A Pet Food Refresh:

Freshpet Stews Package Design

About Freshpet

At Freshpet, they only want the best for your pet. Most pet owners are now more than ever making a conscious effort to find out exactly what goes into their pet’s favorite foods. With all of the pet food options out there, Freshpet wants to keep things simple and healthy for your beloved animals. Made from all-natural, high-quality proteins and vitamin-rich vegetables, Freshpet offers a range of refrigerated pet food products that are currently being sold in over 14K stores across the nation.

Our Vision for FreshPet Stews

When developing the new package designs for Freshpet Stews, it was important to represent clearly all of the fresh ingredients for each recipe. We wanted to emphasize the simple list of ingredients in a bold fashion as well as visually feature them to connect this simplicity to the consumer. Freshpet’s philosophy is about being straightforward with their products and the packaging had to be representative of that belief. The use of bright colors and bold typography helped to keep this packaging modern, clean, and inviting.

We are proud to have been awarded GD USA Magazine’s 2018 American Package Design Award for this project.

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...

The World of SEO Has Changed… Have You?

The World of SEO Has Changed… Have You?

The World of SEO Has Changed… Have You?

As marketing has gone beyond print and collateral pieces, everyone has heard the buzzwords “SEO” and “keywords” in the discussion surrounding websites. With the evolution of digital marketing, the roles these factors play in boosting your website have changed. Google has made updates over the last five to ten years that have changed the way search results are served and this has affected what people are seeing when they search, as well as marketers’ ability to measure campaigns.

Google has gotten smarter and keywords aren’t the center of the SEO universe anymore.

Finding the right keywords and capitalizing on them to drive traffic to your website used to be at the center of any good SEO campaign but with Google’s updates, that’s no longer the case. Keywords can still help you, but they aren’t the heavy hitter they used to be. The analytics for keywords and their rankings have changed as well, so they are not a good yardstick for measuring your success. Making the tracking tools for keywords vaguer seems to be an attempt to get marketers to focus elsewhere.

This is largely due to Google’s drive to create a better user experience. They’re focusing on what people want to see, and keywords aren’t a good guidepost. If the most popular search engine in the world is delivering results that are personalized based on users’ previous searches, location and the devices they’re using, everyone should get on board. People are being served search results based on implicit query factors. Technical jargon, we know, but Hubspot gives a great example of what this means:

A simple search for “Boston restaurants” will arm Google with a whole lot more information than before. They’re able to see which device you’ve searched from, where you’re located whilst you’re searching, even if you’re currently on the move.

Let’s say that you searched on an iPhone and you’re walking around in the center of Boston at 11:30 am. Here’s what this query would actually look like to Google:

“Which restaurants are currently open for lunch within walking distance of my current location in the center of Boston, MA?”

This means Google is digging deeper than those trusty keywords to find valuable results for searchers. You’re probably wondering, if keywords aren’t the bread and butter of SEO anymore, what is?

Content. Content is king.

Google is focused (more than ever) on the content on each individual page throughout your website. While dated websites were previously able to hide behind high keyword rankings, it’s not plausible anymore. The content on your website directly correlates to your SEO, which can/will impact your organic traffic. Algorithms have changed to favor topic-based content, so it’s not just what is on your site but also how it’s connected. Interconnecting relevant content is what search engines are starting to look for and you need to get ahead of the curve. When you create links between content you are creating “relationships” on this same topic. This information then gets signaled to search engines that your website contains a wealth of content on that particular topic. Increasing the amount of internal links on your website can achieve higher placement in search engine results pages.

If you’re not sure where to start with SEO, take a look at your website and the content you already have. Ask yourself:

Do you have a variety of content? How is your content showcased? Are there pieces of content that relate to each other? If so, are they connected? If not, is there content you could add?

 

Sources: hubspot.commoz.comresearch.hubspot.com 

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...

Designing with Your Health in Mind: NuGo Organic Protein Bars Package Design

Designing with Your Health in Mind: NuGo Organic Protein Bars Package Design

Designing with Your Health in Mind: NuGo Packaging Design

About NuGo Nutrition Bars

Whether it’s low glycemic, gluten-free, low carb, vegan, or for diabetes, NuGo’s line of nutrition bars satisfy your cravings with your health in mind. Artfully created with real antioxidant-rich organic cacao dark chocolate, NuGo’s collection of organic bars are certified USDA organic, Non-GMO, and OU Kosher. Perfect for the health-conscious consumer, this product line of protein bars needed a new look in order to be attention-grabbing and informative with all of their benefits clearly displayed on the front of the packaging.

Our Vision for NuGo

When given the task of redesigning the packaging for NuGo’s Organic line of protein bars, we were given a list of all of the benefits and certifications that not only are representative of their brand and their products but also are extremely important to their consumers. The mission was to communicate all of these key health benefits clearly on the front of the packaging while simultaneously visually presenting the product in an appetizing manner.  As a health-conscious consumer, you not only want to eat well but of course you want to enjoy the foods you are eating. So to convey this to their customers was to find the right balance between being informative and eye-catching.

We are proud to have been awarded GD USA Magazine’s 2018 American Package Design Award for this project.

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...