Free Instagram Analytics Tools for CPG Companies

Free Instagram Analytics Tools for CPG Companies

Free Instagram Analytics Tools for CPG Companies!

Instagram has become such an integral part of marketing for many CPG brands. There are so many reasons why your CPG brand should use Instagram, read more about our thoughts on the platform here.

We’ve put together a list of great analytics tools to use for reporting on your Instagram marketing efforts – we have to measure, right?!

*Note, we’ve used our social media director’s personal account for the screen shots.

 

  1. Instagram Insights

If you have switched your account to a business account, you’ll get access to Instagram Insights. Insights allows you to see some stats on your followers, when they’re on the platform and which are your top posts. This is going to help you create content that will resonate with your followers (and let you know when the optimal time is to post).

 

You will also be able to see reach, website clicks, total impressions and profile views.

 

Facebook Business (because Facebook owns Instagram), has a great walk through on Instagram Insights and how to use this functionality here.

 

  1. Social Bakers

Social Bakers has a great free tool that will show you your top posts, filters, hashtags and all interactions with your followers.

 

 

We found that the visual aspect of Social Bakers is helpful – the top liked and commented posts are shown in images, so you’ll know right away which posts are your best. The ability to see which filters perform best is also key – it helps you to learn what catches your audience’s eye!

 

  1. Union Metrics

Union Metrics provides an Instagram “check up” for your accounts. This will tell you some key info:

  • Best time to post
  • Hashtags to use
  • What to post more of
  • Top fans

Our favorite feature from Union Metrics is the timing – knowing when to post to get the most engagement is key!

We also like the average likes per post feature, which is a great way to benchmark your account activity.

  1. Simply Measured

Simply Measured offers a robust tool for an overall look at your account. One insight we find helpful is the most used words in comments. This gives us an overall look at the general feedback we receive on an account.

 

If you need more information or help utilizing the analytics tools we’ve listed here, don’t hesitate to reach out to us. We’re happy to help!

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

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Award-Winning Design Series: Pulverize®

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Why Your CPG Brand Should Use Instagram

Why Your CPG Brand Should Use Instagram

Why Your CPG Brand Should Use Instagram

Instagram is one of the hottest social media platforms right now, giving rise (we think in combination with Pinterest’s popularity) to the visual nature of social media content. Users are being trained to look for images instead of words when engaging with brands on social media.

We always tell our clients that you need to insert yourself into the conversations your audience is having. Instagram is such a popular platform for your audience that if it suits your brand, you should absolutely be playing there. It’s where your audience spends their time, where they document their day to day lives. Now go be a part of that!

Instagram Stats You Need To Know:
  • Instagram has over 500 million active monthly users
  • An average of 95 million photos and videos are shared per day
  • 80% of Instagram users are outside of the US, which means big time global ad revenues
  • 31% of American women and 24% of American men use Instagram regularly
  • Among teenagers ages 13-17, 23% of girls and 17% of boys use Instagram
  • It is expected that 70.7% of brands will use Instagram in 2017
  • The top brands post 4.9 times per week on Instagram
  • 60% of brands use a consistent filter, giving their accounts a cohesive look and feel
  • 75% of Instagram users take an action, such as visiting a website, after seeing an Instagram advertisement
  • Using at least one hashtag results in an average of 12.6% increase in engagement

 

There are a few key ways we like to see our clients using Instagram.

Leveraging Influencers

Yes, this is a pay to play, but hey, influencers do just that – they influence your audience. No matter what, it is still true that family, friends and in general, the people you trust matter to your audience. In this social media day-in-age, your audience trusts these influencers.

Leveraging an influencer with the same audience as your brand gives your CPG company access to a whole new audience with a voice other than yours. With the right guidance, an influencer can create amazing content on behalf of your brand in a truly authentic and beneficial way.

 

Having a goal in mind

So this is a little more on the tactical and strategic end of things, but you have to have a goal in mind for your CPG brand when you are playing on the Instagram ‘field.’ Do you show behind the scenes product development? Do you need to showcase company culture? Do you need to inspire people to try your CPG product? Whatever it is, stick with it! Yo-yoing all over the place is going to give your account a frenetic vibe and turn off users.

 

Using the right hashtags to grow a new audience

Just throwing in a #mondaymotivation type hashtag because it’s trending isn’t the best use of your airtime on Instagram. Being relevant, even specific, is going to help you attract new users and grow a new audience for your CPG brand. For example, don’t use #fashionblogger if you aren’t a fashion blogger; don’t use #TBT (throwback Thursday) if you aren’t throwin’ it back.

 

Engaging users

In this participation trophy era we live in, people expect engagement from your brand. A like on their comment and even better, an authentic response from a brand, is like a little trophy for their participation on your account. When someone takes the time to comment, write back to them! Engage them in further conversation with your CPG brand.

Take your engagement one step further and seek out users talking about your CPG product or brand. Comment on their photos, like their photos, even ask to repurpose them for your own account!

 

At the end of the day, almost any brand can be successful on Instagram with a few goals and a strong strategy. Consistency is key and content is king!

 

Here are some brands excelling at Instagram:

14 of the Best Brands on Instagram Right Now

25 Fantastic Examples of Brands Using Instagram

5 Examples of How Brands are Using Instagram Stories to Enhance Their Messaging

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Convert Your Instagram Account to a Business Account

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Converting your Instagram account to a business account is easy and important. A Business Profile allows you to:

  • Add a phone number
  • Add an email address for your business
  • Include your business’ physical address
  • Contact button will appear on the profile
  • Users will be able to get directions, call, email your business
  • Most importantly, you get access to Instagram Insights!

 

To convert to a Business Instagram Profile:
  1. Go to your profile and tap the gear icon.
  2. Tap Switch to Business Profile.
  3. On the Connect Your Facebook Page screen, you’ll see all of the Facebook Pages you’re currently an admin on. Select the Page you’d like to associate with your Business Profile. Learn more about Page roles.
  4. On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.

 

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Award-Winning Design Series: Krups® The Sub®

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How CPG Brands Can Use Holidays in Social Media: April Edition

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We love using holidays and “holidays” in social media content for our clients. Holidays, such as Easter and Passover, show that a CPG company is dialed in to being relevant and connected to its customers. But then there are “holidays” like National Peanut Butter and Jelly Day that can really showcase the personality, values, mission, etc., of your CPG brand.

Here are some of our favorite April “holidays” and a few ideas to get you started as you create content for your April social media posts.

 

April 1- April Fool’s Day

When it’s on-brand, April Fool’s Day is an amazing opportunity for a brand. You really want to be clever and funny to make a splash. Maybe it’s something related to your mascot or spokesperson? Perhaps your CPG brand claims that your number one seller is no longer being produced.

Here is a list of some of the best brand hoaxes from April Fool’s Day 2016.

 

April 1 – International Fun at Work Day

Okay, so maybe April Fool’s Day is off-brand for you. If it suits your company, showcase what it’s like to work for your company! Photos, behind the scenes footage, employee testimonials – it can all be part of illustrating your company’s culture.

 

April 2 – Children’s Book Day

For a CPG brand, this might seem off, however, if your company participates in any CSR activities related to children’s education or literacy, consider making a donation or building awareness for that cause on April 2nd.

 

April 2 – National Peanut Butter and Jelly Day

Where are you, food brands?! If you produce anything peanut butter or jelly related, this day is made for you. Get creative! Ask your fans to post pictures enjoying a PB&J with a branded hashtag. Create a contest asking fans to help come up with the next great PB&J combo.

 

April 7 – National Beer Day

Okay, so we are going to tread lightly with this one. If your CPG brand is alcohol related, and you are following all those rules on all the social media channels, which we already know you are, then you should absolutely create content around National Beer Day. Host tastings if you are a brick and mortar. Have a vote for your customers’ favorite brew.  If you aren’t quite sure how to handle this one on social media, feel free to reach out to our team and we’ll coach you through it!

April 16 – Easter

Okay, not so much a “holiday” but it’s one that should be acknowledged for your fans. A simple wish of a happy and healthy Easter will do.

 

April 17 – National Cheeseball Day

Does your CPG brand produce a product that could be used in a cheeseball? Create some recipes, have your fans create them for you, have an influencer or a group of influencers create some recipes. See how creative your employees can get!

 

April 27 – Take Your Daughter to Work Day

If your company participates in this day, share highlights on your social media! It’s a great way to showcase what your company believes in and in addition to how women are celebrated in your workforce.

 

In addition to these days, there are also month long holidays that might suit your brand:

  • Lawn and Garden Month
  • National Poetry Month (we see some poetry contests around your products this month!)
  • National Humor Month

 

 

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®

About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...

Award-Winning Design Series: Bada Bean Cawfee™

Award-Winning Design Series: Bada Bean Cawfee™

About Bada Bean Cawfee™: Bada Bean Cawfee offers "Jersey-Style" coffee (or should we say "cawfee") in an unconventional Jersey Shore pop-up coffee shop that pays homage to the Jersey mafia theme that both locals and tourists love. "The bosses" have encapsulated every...