Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Let’s face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to adapt to a new normal in how we live, work and do business. Maintaining relationships and connecting with your customers is more important than ever, but it can be challenging with in-person meetings and in-store opportunities at a minimum. So, how can you capture your customers’ attention and communicate your message in this virtual world? 

The answer is simple: Video. 

Video is the most powerful tool available for connecting with consumers. By utilizing video, marketers already get 66% more qualified leads per year.[1] It is estimated that 82% of global internet traffic will come from video streaming and downloads in 2022,[2] but we’d be willing to bet that our new reality has accelerated that trend.

No matter what your industry, video can play a key role in your marketing strategy.

Let’s break down the main types of video that can elevate your brand and help generate new business.

Brand Communication

Tell the story of who you are as a company and your core values through a powerful video. Whether it’s for internal communications or for your website, a strategic brand video can create a memorable personal connection to your employees and your consumers. With 86% of consumers saying they would like to see more videos from brands,[1] video is a great opportunity to further express the consistency of your brand’s voice and messaging through the most relevant medium while giving your customers more of the content they’re looking for. 

Product Demos and Education

Providing a product demonstration and educational content through video builds trust with your consumers and allows them to engage with both the product and the brand itself. These types of videos greatly influence your customers’ purchasing decisions. 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video.[1] 

Explainers

Explainer videos are considered the ultimate tool for connecting better with your potential customer, and for good reason! 96% of people have watched an explainer video to learn more about a product or service[3] with 74% ultimately buying the product.[4] Often featuring animation and special effects, explainer videos are a fun and engaging way to describe your product or service. Explainer videos are also used as a way of putting your product or service in a narrative context. This allows you to give a detailed representation of the problem that your product solves, emphasizing its usefulness to the consumer.

Events and Presentations

Video is a great tool for both in-person and virtual pitches for events, trade shows, and sales meetings. The combination of streaming and strategic video is becoming a popular trend, making it even more productive than a live event. Whether virtually or in person, a video allows you to communicate key information about your brand by attracting attention with a higher level of engagement than a traditional brochure or PowerPoint presentation.

Interviews and Testimonials

Interviews and testimonials connect your existing and potential customers in the same way a good old-fashioned referral from a friend would. Hearing positive stories and experiences from real people builds trust and provides much-needed human connection. These can be deciding factors for converting potential customers or clients. 

Social Media

With the prevalence of social media and the massive increase in screen time, we are oversaturated with content each day. So how do you get users to stop scrolling and see your posts? You guessed it, video. Engaging, informative and entertaining video is the most eye-catching type of media for your followers. 54% of consumers want to see more video content from a brand or business they support.[5] And, with users twice as likely to share video content with their friends than any other type of content,[3] you can easily expand your reach. 

E-Commerce

Using 360° product photography and promotional videos on social media and/or websites can increase conversion rates by over 80%.[6] Since most shopping starts online, including high quality video on your own site – as well as with Amazon and other major online retailers – can be the difference between converting a sale and a missed opportunity. With 360° product photography videos, you can provide consumers a virtual in-store experience with up close and personal views that bring your product to life.

The marketing world is constantly changing. Right now, there’s no better way than video to connect with your audience. Whatever your video needs, Vision is here to help. Our in-house video team will work closely with you throughout the entire process – from ideation to the final edit – to bring your story into the compelling world of video.

 

Ready to make video work for you? Contact us at info@visioncreativegroup.com and let’s make penguins fly together!

 

[1] Optinmonster 2019: https://optinmonster.com/video-marketing-statistics-what-you-must-know/

[2] Smart Brief 2020: https://www.smartbrief.com/original/2020/05/video-marketing-future-content-marketing/

[3] Wyzowl 2020: https://www.wyzowl.com/video-marketing-statistics-2020/

[4] VendeDigital: https://vendedigital.com/blog/importance-video-business/

[5] Hubspot 2020: https://www.hubspot.com/marketing-statistics/

[6] Cincopa: https://www.cincopa.com/blog/how-to-use-video-to-boost-landing-page-conversions/#:~:text=A%20study%20by%20eyeviewdigital.com,choose%20to%20watch%20the%20video

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

The Power of Print

The Power of Print

THE POWER OF PRINT

In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the physical and digital advertising worlds. An essential piece of history, printed material continues to offer positive mental and bodily benefits in the present and will undoubtedly be a strong force of knowledge and storytelling preservation for future generations. 

Although they appear to be wired directly to their devices, the youth of today are actually believed to hold the key to the revival of print media. 92% of 18-23 year olds surprisingly find it easier to read print over digital content1. Gen Z (those born between 1995 and 2012) still read magazines for about an hour every week2. In addition, 61% of Gen Z believe their peers would benefit from unplugging more3. Engaging with a physical page is a rewarding experience that benefits many aspects of our lives. Introducing print to our daily routine can greatly reduce monitor fatigue, also known as asthenopia, helping relieve strain on the eyes and mind4. Since the brain is not wired to handle staring at screens 24 hours a day, this balance is essential to a healthy lifestyle. 

Along with the health benefits, print media also brings a feeling of security and reliability. Falling only second to television, print is highly trusted, more so than both websites and social media5. “When making purchasing decisions, consumers trust print advertisements 34% more than they trust search engine ads.”6 Avoiding spam and bots helps people feel confident that what they are reading is both factual and personal. The response rate for direct mail marketing is actually a shocking 37% higher than the email rate7. Local papers, coupons, and location-focused magazines are just a few examples of print marketing vehicles that are tailored to target people locally and fit in with their day-to-day lives. They provide a great opportunity to align brands with publications to reach a specific group of consumers. For this reason, direct mail can be particularly rewarding to advertisers. 79% of households say they read/scan direct mail, and 92% of young shoppers say they prefer direct mail for making purchasing decisions8.

Print media proves to be quite rewarding when it comes to how it is received in the brain, as well. The human memory is a remarkable system, and it has been proven to respond very positively to longer processing times. Since consumers don’t have the option to instinctively hit the “x” in the top right corner of a screen, printed materials achieve prolonged exposure at one price. People are actually more likely to remember an advertisement they saw in print a week longer than if they had seen it in digital form9. The ability of the consumer to recall the printed information at a later date creates longer lasting impressions and increases the likelihood that they will retain the story the ad is telling.

The best approach to advertising requires finding the right balance of both digital and print media. The future of advertising does not have to be a battle between the two, but a bridge. 44% of customers actually visit a brand’s website after receiving its direct mail10. This is an example of how the best success comes from playing off of each other’s strengths. The above points are just some of the reasons why print will continue to stay relevant in the future. We at Vision strive to not only build this bridge for our clients, but walk across it ourselves every day. Our penguins on the other hand…well, they prefer to fly.

1https://www.relevance.com/print-still-matters-in-2019/

2https://www.relevance.com/print-still-matters-in-2019/

3https://www.relevance.com/print-still-matters-in-2019/

4https://www.healthline.com/health/asthenopia#overview

5https://huglondon.com/insights/the-power-of-print-in-a-digital-world

6https://www.relevance.com/print-still-matters-in-2019/

7https://www.relevance.com/print-still-matters-in-2019/

8https://expandedramblings.com/index.php/10-print-marketing-statistics-know/

9https://huglondon.com/insights/the-power-of-print-in-a-digital-world

10https://expandedramblings.com/index.php/10-print-marketing-statistics-know/

 

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced firsthand what it truly means to make penguins fly with us!

Meet Julia
  1. Full Name: Julia Nehrings
  2. Age: 21
  3. Where do you go to school? Newhouse School of Public Communications at Syracuse University.
  4. What are you aspiring to be in your advertising career? A copywriter and future creative director.
  5. What is one thing that working at Vision has taught you? There is no such thing as just having “one job” in an agency. The best advertising professionals wear many hats. Collaborating with those in other areas is not just the key to being part of a team, but the key to being part of success.
  6. What’s one piece of advice you would share with future advertising interns? Don’t be afraid to push the envelope. This business was built on crazy, creative ideas and thinking out of the box is a part of every department every day!

Meet Graydon
  1. Full Name: Graydon Rogers
  2. Age: 22
  3. Where do you go to school? Elizabethtown College.
  4. What are you aspiring to be in your advertising career? A digital marketer, not sure what role just yet
  5. What is one thing that working at Vision has shown you? This is a very fast-paced industry, and you have to keep up, but it is doable.
  6. What’s one thing you would tell future advertising interns? This kind of work is a lot of fun!

Meet Fletcher
  1. Full Name: Fletcher Ewing
  2. Age: 22
  3. Where do you go to school? Clemson University.
  4. What are you aspiring to be in your advertising career? I want to work in digital marketing, preferably in sports or automotive or at an agency that handles clients of that type.
  5. What is one thing that working at Vision has taught you? Always be ready to change your perspective and adjust to circumstances, business is a fluid thing and a one-track approach won’t often work.
  6. What’s one thing you would tell future advertising interns? Expect to work as a full-time employee. You might feel inexperienced and not ready, but get involved and engaged and you’ll learn so much more from your time.

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series

Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was then rolled out across a series of brochures created to support their sales team. Each customized brochure targets a specific industry sector: office, building service contractors, schools, senior living, hospitality, fitness, and food service.

Designed to reinforce RB Pro’s new positioning of “creating wellness,” the brochures focus on how the company’s products help create clean, healthy and happy work environments. Since consumers already know and trust RB Pro’s world famous brands, such as Lysol, Air Wick and Easy-Off, the goal was to communicate best practices for how and where to use them within each industry.

The Vision team created an impactful and consistent design to apply to the entire line of brochures. Color coded for each industry, product usage is clearly defined by room and need. In addition, the wellness theme is reinforced through a mix of targeted professional and lifestyle images. As a result, the brochures are both visually appealing and educational, providing different industry sectors with effective solutions that match their specific requirements.

 Vision provided the overall design concept as well as copy writing and editing, research and recommendations for stock photography, and contracting and managing the printing for the brochures and associated collateral in time for the show. We then worked with RB Pro to roll out the design and theme across multiple platforms, including their trade show booth, promotional video and new website.

RBPro Brochures GDUSA Award

 

See Our Other Award-Winning Work:

 

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

Do You Speak Digital Marketing?

Do You Speak Digital Marketing?

Quick Guide to Digital Acronyms

Digital marketing has changed the way businesses reach consumers. Along the way, the industry has developed its own vocabulary filled with catchphrases, technical jargon, and abbreviations. In order to help you stay up to speed, we’ve put together a cheat sheet of the most commonly used acronyms when discussing digital marketing, digital platforms and user interaction with the web.

Since the introduction of social media, the spread of smartphones, and speech recognition technology, digital marketing has evolved rapidly and so has the language to describe it. And, with the industry constantly expanding to include everything from search engine optimization and display ads to pay-per-click advertising and influencer marketing and more, it seems like new terms are added every day. 

If you’ve ever been left scratching your head after hearing some initials tossed around in a discussion about digital marketing, don’t worry. You’re not alone. It can be difficult for even the most experienced digital marketing professionals to keep up. However, with most companies spending anywhere from a quarter to half of their marketing budgets on digital marketing, it is important for everyone involved in helping to grow their brand or business to become familiar with the most widely-used lingo.

Nowadays, traditional and digital marketing are increasingly integrated and interdependent. So, whether you’re in sales, marketing or any other brand-building role, a basic grasp of digital terms will put you in a better position to discuss your company’s strategies, analyze results and explore ways to better connect with consumers.

Our guide to acronyms will get you started in the right direction. Keep the list ready to pull up on screen whenever you get stumped or print it out and hang it in your workspace. By adding new terms as you come across them, you will slowly build your fluency in the language of digital marketing. In no time, you’ll be nodding along knowingly as a colleague discusses optimizing CTR through A/B testing or argues that DAU is the most important KPI.

API = Application Programming Interface
Programming interface that allows developers to build website applications and interact with different systems, databases, and other applications

A/B Testing
Used in marketing to test two different variations of digital content that measures the different conversion rates between the two. A/B testing is typically used to find which variation produces the highest conversion rate. What’s a Conversion? A conversion is a term used for when a user who is using your website, landing page, application, etc. turns into a paying customer or generates a lead.

CPA = Cost Per Acquisition or Cost Per Action
The cost at which you pay for a customer to become a conversion. It is calculated by dividing the total cost of conversions by the total number of conversions.

CPC = Cost Per Click
the price paid for each click, typically used when there is a set daily budget.

CPM = Cost per Thousand
The cost that you pay to display an ad that will reach 1,000 members of an audience.

CSS = Cascading Style Sheets
The language used to add design, layout, customized style and other style aspects to web pages created with HTML.

CTR = Click Through Rate
The rate calculated using the number of people who click on your ad after seeing it. Typically used to measure the success of your keywords and overall success of your ads.

DAU = Daily Active Users
The total number of users who interacted with your website or app. Typically used to measure the frequency of engagement with your website or product.

HTML = Hypertext Markup Language
The coding language used to build website pages and responsive emails as well as other forms of digital media.

What are Impressions?
Also known as a view, refers to the point in which an ad or social media content is viewed once by a visitor, or displayed once on a web page.

KPI = Key Performance Indicator
A performance metric to help evaluate the success of targeted goals.

MMS = Multimedia Messaging Service
Messages that include images or videos that are sent from one mobile device to another using cell data.

PPC = Pay-per-click
Used in internet advertising where advertisers pay for each time a user clicks on their ad versus if their ad is only viewed (impression)

ROI = Return on Investment
Measuring the performance success of an investment relative to the cost of the investment.

SDK = Software Development Kit
Software development tools that are used to allow the developer to build and customize a program.

SEM = Search Engine Marketing
Paid advertising through the selection and use of keywords to improve your website’s ranking on search engine result listings. SEM is also used to create ads nestled within search engine result listings.

SEO = Search Engine Optimization
The strategy of using relevant keywords in your website copy and naming techniques of images and links in your website’s code to boost the quantity and quality of traffic to your website through organic search engine results on sites such as Google, Bing, Yahoo, etc.

SMS = Short Message Service
Commonly known as a text message sent to mobile devices over a cellular network.

UGC = User Generated Content
Used to describe any form of content such as video, photos, blogs, and other forms of media that has been created by consumers or end-users and is publically available to others.

UI = User Interface
Anything that a user interacts within a digital space or service.

UX = User Experience
Refers to the experience that a user has while interacting with your website, application, landing page, etc. particularly when it comes to the ease of use and function.

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®:

Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms have only 28 cows per farm. Finlandia cows are treated like family; each one is referred to by name and fed the greenest grass in one of the cleanest countries in the world. Finlandia carries a variety of imported cheeses as well as salted and unsalted imported butter.

The Insights:

Finlandia was launching a new product line of quality spreadable/dip cheeses that are free of artificial hormones and GMOs. This new product line offers a premium cheese dip with a smooth real cheese taste that is perfect for entertaining. The new packaging design had to stand out on the shelf and clearly communicate that the cheese can be spread or used for dipping and is hormone free, NON-GMO, and made with quality grass-fed dairy.

The Strategy:

Since this was a brand new product line for Finlandia, it was vital to create a package design that stood out on the shelves while still keeping within the overall family brand look and feel. Our creative team incorporated imagery in the design that illustrated the many ways consumers can use the cheese dip products. The inside wrap of the packaging also includes recipes which builds on the multi-usage of this new product line.

The Results:

A fun, playful design ensured a strong shelf presence in supermarkets to capture shoppers’ attention while highlighting the product’s versatility and use of natural ingredients.

View Our GD USA Award Feature

 

See Our Other Award-Winning Work:

 

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...