Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel:

MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and advanced network services. The company’s comprehensive portfolio of customer solutions can boost enterprise productivity, reduce costs and simplify operations. Combining customized communication solutions with a powerful platform of cloud-based software, the MetTel Portal® enables customers to manage their inventory, usage, spend and repairs from one simple, user-friendly interface.

 

Dialing In On This Award-Winning Project:

MetTel was preparing to serve as keynote speakers at the Gartner Symposium, the premier IT leader conference. They were looking to make a big impact and needed powerful visual support for two presentations: How 5G Will Help Retailers Survive & Thrive and The Potential & Perception of 5G for Government. Our team took on the challenge of creating key visuals that would take these concepts and bring them to reality. The main objective  was how best to illustrate 5G, connecting future technology with real-world usage, and bring it all together with MetTel’s comprehensive solutions.  We proceeded with a balanced approach, utilizing futuristic visual textures, patterns, animations and graphics, which were then complemented with renderings of real-world applications paired with informative and factual copy. The final product positions  MetTel at the forefront of their industry and helps the audience clearly understand the potential of 5G and how to evaluate and deploy this new technology.

 

The Results:

Our award-winning presentation garnered the attention and trust of the audience with precise messaging and a cohesive design. Showcasing MetTel as an industry expert that can separate the hype from reality and help businesses select the right 5G strategy and services, it made a strong impression on attendees and generated new business leads.

View Our GD USA Award Feature

See Our Other Award-Winning Work:

See all of our award-winning designs 2018-2020

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell:

Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture icon through its popular ads featuring the “Blown Away Guy” with his hair and tie being blown away by the high fidelity of the cassette tape playing through the speaker. Today, Maxell offers a comprehensive line of headphones, earbuds, batteries and digital media products as well as care, maintenance and storage products.

 

Kicking Off this Award-Winning Project:

Hoping to reengage their brand with a new generation, Maxell came to Vision looking for a bold, new and responsive website that would reflect their retro-modern style. The original “Blown Away” ad and the newly reimagined 2005 revival featuring new products and a fierce “Blown Away Woman” both resonated with our team and inspired us throughout this project. We kicked everything off by completely immersing ourselves in the Maxell brand, really putting our fingers on the pulse of the company and what it means when they say “it’s still worth it.” Diving into their history, current product offerings, competition, target audience, brand positioning, and marketing objectives, we first partnered with Maxell on a creative brief and identified the goals for this project. Running with this knowledge, we then created a digital mood board, exploring colors, graphic treatments, and fonts with the mindset of paying homage to the charismatic nostalgia of the brand while creating a fresh, stylish design. Incorporating a mobile-first approach with the user-experience at the forefront, VCG then designed and developed a completely new WordPress website that communicates that their products are undoubtedly “Still Worth It.”

 

The Results:

Since launching the new website, Maxell has received positive feedback internally and from both customers and other companies. Extremely user-friendly, engaging and responsive, the website combines a cool, modern look with a nod to this classic brand’s history. We are proud to say the site’s design earned our team another award from GD USA Magazine!

View Our GD USA Award Feature

Maxell Website GDUSA Award Winner

Client quote: "Honestly it has been a great experience for the whole development on our website and new project. Since the launch we have received so much feedback and customers and companies reaching out to us. Truly helped us resurrect our brand. Vision made the process so simple. Working with their team was just seamless and made it easy. Now our new site is a great representation of our brand. Thank you so much, you guys are amazing!!! We are blown away from their service." Eric Walbrecht, Maxell USA

Maxell USA About us page

Client quote: "I am stunned at how well the final website came out! When we asked for creative ideas, Vision went above and beyond and exceeded our expectations in a very timely manner. The communication was constant and we always knew what stage the website was at. Overall it was a great experience working with you all, and I look forward to continuing work on more projects! Lori and the rest of her team at Vision are always super helpful and continue to exceed expectations. The team listened to our ideas and what we were looking for and went above and beyond. Our website came out amazing thanks to their creative ideas, expertise, and dedication. We couldn't have asked for a better website or a better team to work with!" Patrycja Mioduszewski, Maxell USA

Maxell USA product page and product category page

See Our Other Award-Winning Work:

See all of our award-winning designs 2018-2020

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Let’s face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to adapt to a new normal in how we live, work and do business. Maintaining relationships and connecting with your customers is more important than ever, but it can be challenging with in-person meetings and in-store opportunities at a minimum. So, how can you capture your customers’ attention and communicate your message in this virtual world? 

The answer is simple: Video. 

Video is the most powerful tool available for connecting with consumers. By utilizing video, marketers already get 66% more qualified leads per year.[1] It is estimated that 82% of global internet traffic will come from video streaming and downloads in 2022,[2] but we’d be willing to bet that our new reality has accelerated that trend.

No matter what your industry, video can play a key role in your marketing strategy.

Let’s break down the main types of video that can elevate your brand and help generate new business.

Brand Communication

Tell the story of who you are as a company and your core values through a powerful video. Whether it’s for internal communications or for your website, a strategic brand video can create a memorable personal connection to your employees and your consumers. With 86% of consumers saying they would like to see more videos from brands,[1] video is a great opportunity to further express the consistency of your brand’s voice and messaging through the most relevant medium while giving your customers more of the content they’re looking for. 

Product Demos and Education

Providing a product demonstration and educational content through video builds trust with your consumers and allows them to engage with both the product and the brand itself. These types of videos greatly influence your customers’ purchasing decisions. 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video.[1] 

Explainers

Explainer videos are considered the ultimate tool for connecting better with your potential customer, and for good reason! 96% of people have watched an explainer video to learn more about a product or service[3] with 74% ultimately buying the product.[4] Often featuring animation and special effects, explainer videos are a fun and engaging way to describe your product or service. Explainer videos are also used as a way of putting your product or service in a narrative context. This allows you to give a detailed representation of the problem that your product solves, emphasizing its usefulness to the consumer.

Events and Presentations

Video is a great tool for both in-person and virtual pitches for events, trade shows, and sales meetings. The combination of streaming and strategic video is becoming a popular trend, making it even more productive than a live event. Whether virtually or in person, a video allows you to communicate key information about your brand by attracting attention with a higher level of engagement than a traditional brochure or PowerPoint presentation.

Interviews and Testimonials

Interviews and testimonials connect your existing and potential customers in the same way a good old-fashioned referral from a friend would. Hearing positive stories and experiences from real people builds trust and provides much-needed human connection. These can be deciding factors for converting potential customers or clients. 

Social Media

With the prevalence of social media and the massive increase in screen time, we are oversaturated with content each day. So how do you get users to stop scrolling and see your posts? You guessed it, video. Engaging, informative and entertaining video is the most eye-catching type of media for your followers. 54% of consumers want to see more video content from a brand or business they support.[5] And, with users twice as likely to share video content with their friends than any other type of content,[3] you can easily expand your reach. 

E-Commerce

Using 360° product photography and promotional videos on social media and/or websites can increase conversion rates. Since most shopping starts online, including high quality video on your own site – as well as with Amazon and other major online retailers – can be the difference between converting a sale and a missed opportunity. With 360° product photography videos, you can provide consumers a virtual in-store experience with up close and personal views that bring your product to life.

The marketing world is constantly changing. Right now, there’s no better way than video to connect with your audience. Whatever your video needs, Vision is here to help. Our in-house video team will work closely with you throughout the entire process – from ideation to the final edit – to bring your story into the compelling world of video.

 

 

View Our Video Work

 

 

Ready to make video work for you? Contact us at info@visioncreativegroup.com and let’s make penguins fly together!

 

[1] Optinmonster 2019: https://optinmonster.com/video-marketing-statistics-what-you-must-know/

[2] Smart Brief 2020: https://www.smartbrief.com/original/2020/05/video-marketing-future-content-marketing/

[3] Wyzowl 2020: https://www.wyzowl.com/video-marketing-statistics-2020/

[4] VendeDigital: https://vendedigital.com/blog/importance-video-business/

[5] Hubspot 2020: https://www.hubspot.com/marketing-statistics/

[6] Cincopa: https://www.cincopa.com/blog/how-to-use-video-to-boost-landing-page-conversions/#:~:text=A%20study%20by%20eyeviewdigital.com,choose%20to%20watch%20the%20video

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

The Power of Print

The Power of Print

THE POWER OF PRINT

In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the physical and digital advertising worlds. An essential piece of history, printed material continues to offer positive mental and bodily benefits in the present and will undoubtedly be a strong force of knowledge and storytelling preservation for future generations. 

Although they appear to be wired directly to their devices, the youth of today are actually believed to hold the key to the revival of print media. 92% of 18-23 year olds surprisingly find it easier to read print over digital content1. Gen Z (those born between 1995 and 2012) still read magazines for about an hour every week2. In addition, 61% of Gen Z believe their peers would benefit from unplugging more3. Engaging with a physical page is a rewarding experience that benefits many aspects of our lives. Introducing print to our daily routine can greatly reduce monitor fatigue, also known as asthenopia, helping relieve strain on the eyes and mind4. Since the brain is not wired to handle staring at screens 24 hours a day, this balance is essential to a healthy lifestyle. 

Along with the health benefits, print media also brings a feeling of security and reliability. Falling only second to television, print is highly trusted, more so than both websites and social media5. “When making purchasing decisions, consumers trust print advertisements 34% more than they trust search engine ads.”6 Avoiding spam and bots helps people feel confident that what they are reading is both factual and personal. The response rate for direct mail marketing is actually a shocking 37% higher than the email rate7. Local papers, coupons, and location-focused magazines are just a few examples of print marketing vehicles that are tailored to target people locally and fit in with their day-to-day lives. They provide a great opportunity to align brands with publications to reach a specific group of consumers. For this reason, direct mail can be particularly rewarding to advertisers. 79% of households say they read/scan direct mail, and 92% of young shoppers say they prefer direct mail for making purchasing decisions8.

Print media proves to be quite rewarding when it comes to how it is received in the brain, as well. The human memory is a remarkable system, and it has been proven to respond very positively to longer processing times. Since consumers don’t have the option to instinctively hit the “x” in the top right corner of a screen, printed materials achieve prolonged exposure at one price. People are actually more likely to remember an advertisement they saw in print a week longer than if they had seen it in digital form9. The ability of the consumer to recall the printed information at a later date creates longer lasting impressions and increases the likelihood that they will retain the story the ad is telling.

The best approach to advertising requires finding the right balance of both digital and print media. The future of advertising does not have to be a battle between the two, but a bridge. 44% of customers actually visit a brand’s website after receiving its direct mail10. This is an example of how the best success comes from playing off of each other’s strengths. The above points are just some of the reasons why print will continue to stay relevant in the future. We at Vision strive to not only build this bridge for our clients, but walk across it ourselves every day. Our penguins on the other hand…well, they prefer to fly.

1https://www.relevance.com/print-still-matters-in-2019/

2https://www.relevance.com/print-still-matters-in-2019/

3https://www.relevance.com/print-still-matters-in-2019/

4https://www.healthline.com/health/asthenopia#overview

5https://huglondon.com/insights/the-power-of-print-in-a-digital-world

6https://www.relevance.com/print-still-matters-in-2019/

7https://www.relevance.com/print-still-matters-in-2019/

8https://expandedramblings.com/index.php/10-print-marketing-statistics-know/

9https://huglondon.com/insights/the-power-of-print-in-a-digital-world

10https://expandedramblings.com/index.php/10-print-marketing-statistics-know/

 

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced firsthand what it truly means to make penguins fly with us!

Meet Julia
  1. Full Name: Julia Nehrings
  2. Age: 21
  3. Where do you go to school? Newhouse School of Public Communications at Syracuse University.
  4. What are you aspiring to be in your advertising career? A copywriter and future creative director.
  5. What is one thing that working at Vision has taught you? There is no such thing as just having “one job” in an agency. The best advertising professionals wear many hats. Collaborating with those in other areas is not just the key to being part of a team, but the key to being part of success.
  6. What’s one piece of advice you would share with future advertising interns? Don’t be afraid to push the envelope. This business was built on crazy, creative ideas and thinking out of the box is a part of every department every day!

Meet Graydon
  1. Full Name: Graydon Rogers
  2. Age: 22
  3. Where do you go to school? Elizabethtown College.
  4. What are you aspiring to be in your advertising career? A digital marketer, not sure what role just yet
  5. What is one thing that working at Vision has shown you? This is a very fast-paced industry, and you have to keep up, but it is doable.
  6. What’s one thing you would tell future advertising interns? This kind of work is a lot of fun!

Meet Fletcher
  1. Full Name: Fletcher Ewing
  2. Age: 22
  3. Where do you go to school? Clemson University.
  4. What are you aspiring to be in your advertising career? I want to work in digital marketing, preferably in sports or automotive or at an agency that handles clients of that type.
  5. What is one thing that working at Vision has taught you? Always be ready to change your perspective and adjust to circumstances, business is a fluid thing and a one-track approach won’t often work.
  6. What’s one thing you would tell future advertising interns? Expect to work as a full-time employee. You might feel inexperienced and not ready, but get involved and engaged and you’ll learn so much more from your time.

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...

Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series

Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was then rolled out across a series of brochures created to support their sales team. Each customized brochure targets a specific industry sector: office, building service contractors, schools, senior living, hospitality, fitness, and food service.

Designed to reinforce RB Pro’s new positioning of “creating wellness,” the brochures focus on how the company’s products help create clean, healthy and happy work environments. Since consumers already know and trust RB Pro’s world famous brands, such as Lysol, Air Wick and Easy-Off, the goal was to communicate best practices for how and where to use them within each industry.

The Vision team created an impactful and consistent design to apply to the entire line of brochures. Color coded for each industry, product usage is clearly defined by room and need. In addition, the wellness theme is reinforced through a mix of targeted professional and lifestyle images. As a result, the brochures are both visually appealing and educational, providing different industry sectors with effective solutions that match their specific requirements.

 Vision provided the overall design concept as well as copy writing and editing, research and recommendations for stock photography, and contracting and managing the printing for the brochures and associated collateral in time for the show. We then worked with RB Pro to roll out the design and theme across multiple platforms, including their trade show booth, promotional video and new website.

RBPro Brochures GDUSA Award

 

See Our Other Award-Winning Work:

 

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now

Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...