Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly Digiesi

The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to completion. When not working magic for our clients’ brands, she enjoys running, working out and doing pretty much anything to stay fit except eating her veggies! Get to know Kelly and what inspires her:

HOW LONG HAVE YOU BEEN AT VISION?

19 1/2 years

WHAT IS YOUR ROLE/WHAT ARE YOU RESPONSIBLE FOR?

I’m the lead creative director for the agency, which means I supervise our team of designers. I work closely with clients, account executives, designers, and writers. I oversee all new agency clients as well my current list of clients. I am still a hands-on designer. I not only manage my designers working on a project, but I too am working on a layout or two of my own.

WHAT INSPIRES YOU CREATIVELY?

I look at each new job as a challenge. Conquering that challenge the best I can is what inspires me. Working at Vision is great because of the range of industries we serve. One day I am working on a cheese client and then a healthcare company. So I never feel complacent. 

WHAT MADE YOU GET INTO DESIGN?

I’ve always known I wanted to do something in the art field. I’ve always been artistically inclined and would spend hours sketching. Art supplies were always at the top of my Christmas list as a child.

DO YOU HAVE ANY CREATIVE INTERESTS OR SKILLS OUTSIDE OF WORK?

I’m always donating my free time to help with my sons’ schools and sports teams, whether it’s designing the school yearbooks the last few years or designing team logos, invitations etc. Just recently I worked on an invitation to a fundraiser for Loggerhead ROV, which is a marine technology program. The students are trying to raise money to visit the Bermuda Institute of Ocean Sciences. I love getting involved where I can.

WHAT DO YOU LOVE MOST ABOUT BEING A LEADER TO YOUR TEAM?

The Vision team of designers is fantastic; it is inspiring to see the range of talent we have to work with. I love teaching and also at times learning from them. We all work collaboratively to make sure that we’re providing the best design that we can.  

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly Digiesi The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to...

Happy Birthday Kathy!

Happy Birthday Kathy!

Happy Birthday Kathy! It's Kathy's birthday today! As a Senior Account Executive at Vision, Kathy loves the challenge of juggling multiple projects in a fast-paced environment. A little bit country and a little bit rock ‘n roll, she has led a double life as a...

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018 Running contests on your social media platforms not only can bring you additional followers, but it can also bring more traffic to your website, plus who doesn’t love winning free stuff? Social media has been evolving rapidly...

Happy Birthday Kathy!

Happy Birthday Kathy!

Happy Birthday Kathy!

It’s Kathy’s birthday today! As a Senior Account Executive at Vision, Kathy loves the challenge of juggling multiple projects in a fast-paced environment. A little bit country and a little bit rock ‘n roll, she has led a double life as a professional singer throughout her 20 year plus marketing career. Get to know Kathy and what inspires her:

HOW LONG HAVE YOU BEEN WITH VISION?

I’ve been with Vision for just about 6 years!

WHAT DO YOU LOVE TO DO OUTSIDE OF WORK?

I’ve always had a love for music– writing, singing, and performing.  I have released 3 recordings of original songs and have been performing with a Fleetwood Mac Tribute show for over 10 years.

WHAT IS YOUR FAVORITE SONG TO PERFORM?

That’s a hard one – I love so many! One of my faves would be Landslide by Fleetwood Mac.

WHAT ARE YOU MOST EXCITED ABOUT FOR THE YEAR TO COME, BOTH WORK AND PERSONALLY?

I’m excited to see the growth of the agency.  We have a group of such talented, diverse and smart people that really do “make penguins fly” and I consider myself lucky to work them every day!  For our clients, I’m always excited to be working with them on new projects and providing them with our creative ideas & strategies!  Personally, I’m excited about traveling to new places and the possibility of adding a little pup to the family!

 

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly Digiesi The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to...

Happy Birthday Kathy!

Happy Birthday Kathy!

Happy Birthday Kathy! It's Kathy's birthday today! As a Senior Account Executive at Vision, Kathy loves the challenge of juggling multiple projects in a fast-paced environment. A little bit country and a little bit rock ‘n roll, she has led a double life as a...

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018 Running contests on your social media platforms not only can bring you additional followers, but it can also bring more traffic to your website, plus who doesn’t love winning free stuff? Social media has been evolving rapidly...

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018

Running contests on your social media platforms not only can bring you additional followers, but it can also bring more traffic to your website, plus who doesn’t love winning free stuff? Social media has been evolving rapidly over the last year and with it, so have its rules, regulations, and privacy policies. There’s a lot you need to know about how to properly (and legally) run a contest on your social media platforms in 2018. We’ll be breaking down the rules starting with Facebook so that you can feel confident about running your next social media contest.

 

Where to Start

The best place to start is to figure out what you want to run and what you will be giving away. We’ve all heard the words contest, sweepstakes, promotions, and giveaways but that does not mean that they are interchangeable. The first step is to decide which you would like to run. A sweepstake or giveaway is when a user can win a prize based solely on chance. This means they do not have to purchase anything, pay to submit, or any other consideration* to be potentially selected as the winner. Running a contest, however, requires either a specific effort, skill or merit to enter to win a prize. This means the user must post a photo, video, or another form on content in order to submit for the chance to win. Selecting the winner, however, can be based at random, by voting or by judges. Promotion refers to the general campaign you are running whether it be a sweepstakes/giveaway or contest.

** Note that “consideration” is anything of value a person must give up in order to participate. Some states have determined that providing contact information, which could be used for marketing purposes, is a consideration. (via Social Media Today)

 

Running a Contest on Facebook vs. Your Website

Facebook has fallen victim to the harsh realities of extreme vulnerability in the current digital landscape. In reaction to this year’s data breach, Facebook has buckled down on its privacy policies in order to further protect its users. That being said, running any type of promotion on Facebook now has dramatically changed. So much so that most experts recommend not running one on the platform at all. Instead, they recommend you run and host it on your own website and reserve Facebook strictly for promoting the direct link to your contest on your website. Now, this may seem a bit extreme to some but it is surely a way to completely avoid the worry of incorrectly hosting a Facebook promotion that violates their policies.

Here are a few guidelines from Social Media Today to keep in mind when you host a contest on your own website:

  • Clearly state that your contest is in no way affiliated with and completely independent of Facebook. Recommended verbiage for your post or contest submission form: “This promotion is in no way sponsored, endorsed or administered by or associated with Facebook.”
  • Include detailed rules for your contest on the landing page. Recommended official rules verbiage can include:
  • No purchase necessary. Requiring a purchase in order to enter your contest would make it a lottery which is illegal.
  • Purchase does not enhance the chance of winning
  • Void where prohibited. Stating this allows you to avoid awarding the prize to someone who cannot win based on restrictions imposed where they live.
  • Details regarding non-monetary consideration
  • The identity of the host/promotion
  • Entry procedures, beginning/ending times of entry including time of day and time zone
  • Eligibility requirements. If your contest has certain restrictions such as age requirement or residency, include these specifics.
  • An explanation of all methods of entry
  • A clear description of the prize(s). In the U.S., some states have strict regulations regarding prize description. Be sure you’re familiar with them.
  • Date that the winner(s) will be chosen
  • Judging criteria should be clear and the sponsor should be able to show how the winner was determined based on objective criteria. If you spell out, in advance, how the winner will be chosen, people are less likely to accuse you of giving preferential consideration.
  • Method of selecting a winner. To avoid any appearance of impropriety, it is recommended that sponsors avoid conducting their own drawings or determining the winners of their contests.
  • Publicity rights regarding the use of Participant’s information and content. Sponsor should obtain written consent from Entrant to ensure compliance with state laws.
  • Explicit permission from users regarding use of any user-generated content (UGC) they create in order to enter your contest. If you plan to use UGC on your website or in other marketing materials secure rights and keep a record of users’ permission.
  • Liability limitations
  • Odds of winning
  • Your physical address

If you want to refrain from hosting the contest on your website and prefer to run it directly on Facebook, there are a few key rules to keep in mind (directly from Facebook Policies):

  • If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
    – The official rules;
    – Offer terms and eligibility requirements (ex: age and residency restrictions); and
    – Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals).
  • Promotions on Facebook must include the following:
    – A complete release of Facebook by each entrant or participant;
    – Acknowledgment that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.
  • Promotions may be administered on Pages, Groups, Events, or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
  • Facebook will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.

So there you have it! We know it seems like a lot, but Facebook has probably the most guidelines to follow when it comes to promoting a contest on their platform. Stay tuned in the following weeks as we break down the rules for Instagram and Twitter.

 

Sources: Social Media Today, Facebook

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly Digiesi The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to...

Happy Birthday Kathy!

Happy Birthday Kathy!

Happy Birthday Kathy! It's Kathy's birthday today! As a Senior Account Executive at Vision, Kathy loves the challenge of juggling multiple projects in a fast-paced environment. A little bit country and a little bit rock ‘n roll, she has led a double life as a...

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018 Running contests on your social media platforms not only can bring you additional followers, but it can also bring more traffic to your website, plus who doesn’t love winning free stuff? Social media has been evolving rapidly...

Creative Director Spotlight Series: Larry Price

Creative Director Spotlight Series: Larry Price

Creative Director Spotlight Series: Larry Price

The second installment of our Creative Director Spotlight series goes to Larry. As one of our Creative Directors, Larry brings his multiple talents and over 20 years of experience to a variety of projects. He is a strong conceptual thinker who has served as a mentor to all of our designers. Get to know Larry and what inspires him:

HOW LONG HAVE YOU BEEN AT VISION?

I’ve been at Vision now for 18+ years.

WHAT IS YOUR ROLE/WHAT ARE YOU RESPONSIBLE FOR?

I’m one of three Creative Directors. My responsibilities are to the accounts that are under me and art directing the designers on my team.

WHAT INSPIRES YOU CREATIVELY?

What keeps me focused on what we’re doing is paying attention (at all levels of detail) to what’s happening in the world — artistically, technically, socially, politically — and trying to find ways that those things are applicable to client needs.

WHAT MADE YOU GET INTO DESIGN?

Books brought me to design. I was, first of all, a writer and a publisher. (I ran my own small press for years.) Learning computers came next, and I quickly realized that they were going to be invaluable in helping me save money in laying out books for print. Hilarity aside, the first book I typeset on the computer was done in Microsoft Word. (How things have changed.)

DO YOU HAVE ANY CREATIVE INTERESTS OR SKILLS OUTSIDE OF WORK?

I am a poet. I’ve been publishing work (11 books to date) since 1981.

WHAT DO YOU LOVE MOST ABOUT BEING A LEADER TO YOUR TEAM?

The people with whom I work. Although I’m the leader in title, I really am a collaborator. The people on our team make me look good every single day.

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly Digiesi The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to...

Happy Birthday Kathy!

Happy Birthday Kathy!

Happy Birthday Kathy! It's Kathy's birthday today! As a Senior Account Executive at Vision, Kathy loves the challenge of juggling multiple projects in a fast-paced environment. A little bit country and a little bit rock ‘n roll, she has led a double life as a...

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018 Running contests on your social media platforms not only can bring you additional followers, but it can also bring more traffic to your website, plus who doesn’t love winning free stuff? Social media has been evolving rapidly...

Tips on How to Write Successful Email Subject Lines to Improve Your Open Rates

Tips on How to Write Successful Email Subject Lines to Improve Your Open Rates

Tips on How to Write Successful Email Subject Lines to Improve Your Open Rates

It’s no secret that email subject lines hold all of the power when it comes to creating a successful email campaign. The difference between a poorly written subject line and an impactful one is simple and it’s all in your open rate. Today, we wanted to break down what exactly makes an email subject line impactful so that it motivates your audience to open your email, click that button, and drive traffic to your website.

 

Tip #1: Keep Things Short

Often when people access their email, the subject lines only preview so many words before they start to get cut off once they’re too long. A good rule of thumb is to keep your subject lines under 40 characters or to about 5 – 7 words. If your readers can’t actually read and/or understand what you are trying to say, they are less likely to interact with your email and will just keep scrolling on by.

Examples:

  • Take your pick (Nokia Health)
  • New for you (HotelTonight)
  • All the shiny things (Etsy)

Tip #2: Avoid Using Anything That Can Be Confused With Being Spam

The last thing you want is for your emails to end up in your reader’s spam folder. This not only will practically guarantee them not opening your emails but it might actually make them unsubscribe from your list altogether. Using things like all caps, multiple exclamation points, or the common phrases, “Buy Now” or “Free”, are mistakes to avoid ending up being marked as spam.

Tip #3: Try Asking a Question

Asking a question in your subject line can spark intrigue from the reader to find the answer, therefore opening your email.

Examples:

  • Did you get what you’re looking for?
  • Isn’t this trend pretty? (Rent The Runway)
  • Fall’s biggest trend? (Etsy)

Tip #4: Try Including a Deadline

Deadlines can be great motivators for your readers to take action. If there is a limited time to participate, register, take advantage of a sale, etc. your readers will feel a sense of urgency from calling out the deadline in your subject lines.

Examples:

  • Your coupon Expires Tonight (LuckyVitamin.com)
  • One week only: 30% off all lenses (Coastal.com)

Tip #5: Try Using a Teaser

Readers love to be teased rather than reading something that is giving away everything right off the bat. Use a teaser to bait your readers and spark their interest in what it is you are talking about.

Examples:

  • Can you keep a secret? (GlassesUSA)
  • This is big. Like, really big… (OFF 5th Saks Fifth Avenue)
  • You have to see what’s in this bag (Kate Spade)

Tip #6: Try Giving a Command to Take Action

As an alternative to teasing your readers, you can give them a direct call-to-action. If your intention is to get your readers to purchase something or attend an event, using a call-to-action in the subject line encourages them to do so.

Examples:

  • STOP! You’ll miss this: 3 Day Sale (Lord & Taylor)
  • Take control of your color! (Pantone)

Tip #7: Try Using a List

Creating a list forces you to condense a larger portion of information into smaller, easily readable key points. Readers love lists for this reason.

Examples:

  • The 4 jeans trends you need to try (Express)
  • 3 dress styles that WOW (Revolve)
  • Our 5 Favorite Summer Styles (BOSS)

Tip #8: Try Sharing an Announcement

When your readers subscribe to your newsletter, they can expect to receive the latest news from you. Announcements create enthusiasm and motivate your readers to find out more.

Examples:

  • New Season, New Look (Call It Spring)
  • Tickets On Sale Now! (New York Comedy Festival)

Tip #9: Try Being Unique

With readers receiving numerous emails a day, it is essential to try and stand out from the rest.  It’s important to keep in mind who your target audience is to stay on-brand but also what you can offer your readers and/or potential customers that they cannot find elsewhere.

Examples:

  • It’s Glow Time (MAC Cosmetics)
  • Open to avoid FOMO. (Rent the Runway)

Tip #10: Try Personalizing

There’s a fine line between personalizing a subject line and coming off as a creepy spammer. Using words like “you” and “your” are easy ways to make your subject line feel more personal to your readers. However, actually using your reader names in the subject line is something a spammer would do and likely will send your emails right to their spam or junk folders.

Examples:

  • Open for your new motto (Loft)
  • Your next outfit is over 40% OFF…(Lord & Taylor)

Keep these tips in mind for the next email campaign you run, A/B test, and track your results!

 

Sources: Constant Contact, Constant Contact

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly Digiesi The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to...

Happy Birthday Kathy!

Happy Birthday Kathy!

Happy Birthday Kathy! It's Kathy's birthday today! As a Senior Account Executive at Vision, Kathy loves the challenge of juggling multiple projects in a fast-paced environment. A little bit country and a little bit rock ‘n roll, she has led a double life as a...

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018 Running contests on your social media platforms not only can bring you additional followers, but it can also bring more traffic to your website, plus who doesn’t love winning free stuff? Social media has been evolving rapidly...

Happy Birthday Ashley!

Happy Birthday Ashley!

Happy Birthday Ashley!

Happy belated birthday to our newest team member Ashley! Joining us earlier this summer, she is full of energy, wit, and is a pro at keeping everything organized. When she’s not busy making sure we have all that we need to be properly caffeinated, Ashley loves to travel across the U.S. going on road trip adventures and enjoying the outdoors. Get to know Ashley a little bit more in her birthday interview:

WHAT’S YOUR OFFICIAL ROLE AT VISION?

Office manager

WHAT’S A TYPICAL DAY IN THE OFFICE LIKE FOR YOU?

Every day begins with saying Good Morning to everyone as they walk in the door! After that, the craziness begins – just kidding! Managing all phases of our jobs from opening to billing and closing. Answering and redirecting all phone calls. Making sure the kitchen and all supplies are stocked (very important that the people have coffee). And of course, approving any and all time off requests. Oh also, organizing and color-coding EVERYTHING! 🙂

WHAT IS YOUR FAVORITE ITEM(S) ON YOUR DESK?

My “Cawfee” mug from my favorite store Fishs Eddy – it sits on top of my “Coastuh” – also from Fishs Eddy.

WHAT ARE YOUR HOBBIES/INTERESTS OUTSIDE THE OFFICE?

Kayaking, hiking, estate sale shopping, furniture flipping, schooling my little brother in basketball, etc.

WHERE IS YOUR FAVORITE PLACE YOU’VE TRAVELED TO AND WHERE ARE YOU HOPING TO TRAVEL TO NEXT?

Fun fact, I’ve traveled to half of all the states. I’ll be knocking 4 more off the list in October (Montana, Wyoming, Utah, Idaho), but my favorite state so far is Tennessee, and favorite city is Seattle. 

 

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly DiGiesi

Creative Director Spotlight Series: Kelly Digiesi The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to...

Happy Birthday Kathy!

Happy Birthday Kathy!

Happy Birthday Kathy! It's Kathy's birthday today! As a Senior Account Executive at Vision, Kathy loves the challenge of juggling multiple projects in a fast-paced environment. A little bit country and a little bit rock ‘n roll, she has led a double life as a...

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018

How to Run a Contest on Facebook in 2018 Running contests on your social media platforms not only can bring you additional followers, but it can also bring more traffic to your website, plus who doesn’t love winning free stuff? Social media has been evolving rapidly...