Blog
Check out our latest postings to learn what’s happening at Vision as well as our insights on recent industry news and digital trends. We’ll also be sharing client successes and ways to make social media work for you.
Do You Speak Digital Marketing?
Quick Guide to Digital AcronymsDigital marketing has changed the way businesses reach consumers. Along the way, the industry has developed its own vocabulary filled with catchphrases, technical jargon, and abbreviations. In order to help you stay up to speed, we’ve...
Award-Winning Design Series: Finlandia®
About Finlandia®: Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms...
Award-Winning Design Series: Krups® The Sub®
About Krups®: Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international...
Award-Winning Design Series: Pulverize®
About MESSINAS: Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and...
Award-Winning Design Series: Bada Bean Cawfee™
About Bada Bean Cawfee™: Bada Bean Cawfee offers "Jersey-Style" coffee (or should we say "cawfee") in an unconventional Jersey Shore pop-up coffee shop that pays homage to the Jersey mafia theme that both locals and tourists love. "The bosses" have encapsulated every...
Digital Trends to Embrace in 2019
Digital Trends to Embrace in 2019 The constantly changing landscape of the digital world demands an ever-changing ability to adapt and grow with what digital users are consuming and how. Several trends that have grown exponentially in the last five years are still in...
Creative Director Spotlight Series: Kelly DiGiesi
Creative Director Spotlight Series: Kelly Digiesi The next installment of our Creative Director Spotlight series goes to Kelly. As one of our Creative Directors, Kelly is a talented artist with over 20 years experience designing complex projects from concept to...
Happy Birthday Kathy!
Happy Birthday Kathy! It's Kathy's birthday today! As a Senior Account Executive at Vision, Kathy loves the challenge of juggling multiple projects in a fast-paced environment. A little bit country and a little bit rock ‘n roll, she has led a double life as a...
The Age of Artificial Influencers
The Age of Artificial Influencers In 2018, it seems like there’s a social media influencer for just about every industry. Influencers are intriguing to the fans that follow them and the potential brands who want to collaborate with them because influencers do exactly...
Creative Director Spotlight Series: Larry Price
Creative Director Spotlight Series: Larry Price The second installment of our Creative Director Spotlight series goes to Larry. As one of our Creative Directors, Larry brings his multiple talents and over 20 years of experience to a variety of projects. He is a strong...
Tips on How to Write Successful Email Subject Lines to Improve Your Open Rates
Tips on How to Write Successful Email Subject Lines to Improve Your Open Rates It’s no secret that email subject lines hold all of the power when it comes to creating a successful email campaign. The difference between a poorly written subject line and an impactful...
Happy Birthday Ashley!
Happy Birthday Ashley! Happy belated birthday to our newest team member Ashley! Joining us earlier this summer, she is full of energy, wit, and is a pro at keeping everything organized. When she's not busy making sure we have all that we need to be properly...
Instagram Introduces IGTV
Instagram Introduces IGTV Is your brand ready for IGTV? Instagram rolled out another major update last week: meet IGTV. What is IGTV? Instagram has now incorporated its very own video content hub that supports videos up to 1 hour in length. What does this mean? Now...
The Psychology of Color in Marketing
The Psychology of Color in Marketing Feeling blue? Seeing red? Green with envy? So often we use colors to help describe our emotions, but what about our color choices when it comes to marketing and branding? Are you consciously applying the use of color to evoke...
The Importance of Branding: Use Your Story to Establish Your Brand
The Importance of Branding: Use Your Story to Establish Your Brand When we hear the word “branding” we often only think of the design side of things which would include your logo, website, packaging, etc. Although all of these things are extremely important to your...
