Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series

Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was then rolled out across a series of brochures created to support their sales team. Each customized brochure targets a specific industry sector: office, building service contractors, schools, senior living, hospitality, fitness, and food service.

Designed to reinforce RB Pro’s new positioning of “creating wellness,” the brochures focus on how the company’s products help create clean, healthy and happy work environments. Since consumers already know and trust RB Pro’s world famous brands, such as Lysol, Air Wick and Easy-Off, the goal was to communicate best practices for how and where to use them within each industry.

The Vision team created an impactful and consistent design to apply to the entire line of brochures. Color coded for each industry, product usage is clearly defined by room and need. In addition, the wellness theme is reinforced through a mix of targeted professional and lifestyle images. As a result, the brochures are both visually appealing and educational, providing different industry sectors with effective solutions that match their specific requirements.

 Vision provided the overall design concept as well as copy writing and editing, research and recommendations for stock photography, and contracting and managing the printing for the brochures and associated collateral in time for the show. We then worked with RB Pro to roll out the design and theme across multiple platforms, including their trade show booth, promotional video and new website.

RBPro Brochures GDUSA Award

 

See Our Other Award-Winning Work:

 

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was...

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®:

Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms have only 28 cows per farm. Finlandia cows are treated like family; each one is referred to by name and fed the greenest grass in one of the cleanest countries in the world. Finlandia carries a variety of imported cheeses as well as salted and unsalted imported butter.

The Insights:

Finlandia was launching a new product line of quality spreadable/dip cheeses that are free of artificial hormones and GMOs. This new product line offers a premium cheese dip with a smooth real cheese taste that is perfect for entertaining. The new packaging design had to stand out on the shelf and clearly communicate that the cheese can be spread or used for dipping and is hormone free, NON-GMO, and made with quality grass-fed dairy.

The Strategy:

Since this was a brand new product line for Finlandia, it was vital to create a package design that stood out on the shelves while still keeping within the overall family brand look and feel. Our creative team incorporated imagery in the design that illustrated the many ways consumers can use the cheese dip products. The inside wrap of the packaging also includes recipes which builds on the multi-usage of this new product line.

The Results:

A fun, playful design ensured a strong shelf presence in supermarkets to capture shoppers’ attention while highlighting the product’s versatility and use of natural ingredients.

View Our GD USA Award Feature

 

See Our Other Award-Winning Work:

 

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®:

Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international company carrying high-end brands including Rowenta, All-Clad and Moulinex.

The Insights:

With an existing partnership with Heineken sold internationally, it was time to introduce The Sub® Home Beer Dispenser to the United States. Krups partnered with Hopsy® to bring craft beers on tap to consumers in the comfort of their own home. Krups The Sub was being placed into select Crate & Barrel stores nationwide just in time for Father’s Day and needed in-store marketing collateral and signage that educated shoppers and enticed them to purchase.

The Strategy:

Our team approached the design of the easel and product brochure by incorporating a balance of clear product communication and eye-catching visuals. The product’s sleek black design was highlighted with the contrast of the golden secondary color tying into the color of beer. With the integration of hops illustrations and clean iconography, our team utilized the negative space through the use of brand imagery resulting in a fresh, contemporary design.

The Results:

Modern, informative and brand-centric in-store promotional materials featured in Crate & Barrel stores that encompassed the perfect gift for Father’s Day.

View Our GD USA Award Feature

See Our Other Award-Winning Work:

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was...

Award-Winning Design Series: Pulverize®

Award-Winning Design Series: Pulverize®


About MESSINAS:

Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and Pulverize® Weed Killers with fertilizers on the way. The lawn and garden industry recently made headlines with one of the top leading brands taking a major hit pertaining to the health effects of its products, Messinas has solidified itself as a consistently safe and reliable alternative for consumer lawn care products.

The Insights:

Pulverize includes a full line of weed killer products that are fast-acting and glyphosate-free. Our challenge was to better position Pulverize in the lawn and garden space as the choice for weed killers among its competitors with a package redesign. The new label had to clearly communicate Pulverize products’ effectiveness while drawing attention to and creating awareness of safer ingredients for weed prevention.

The Strategy:

Our team literally hit the ground running heading to local nurseries, retailers and home improvement big box stores to research how Pulverize was being perceived by consumers and store personnel on the shelf among its competitors. What we found was that consumers were looking for a safer, effective option but were struggling to navigate the shelf space to find Pulverize. The existing packaging did not stand out resulting in reduced shelf impact, poor placement and lack of visibility.

Armed with our intel and client insights, we started with a rework of the Pulverize logo to create a stronger brand identity.  Next we tackled differentiating the 3 product variations through the use of color and strong visual cues while highlighting the fast acting benefit.

To then truly test our designs, we reviewed each design option in a competitive shelf set to ensure not only that they stood out on shelf but clearly communicated the product benefits. A product line that once got lost now popped with a reimagined impactful and strategic design.

The Results:

A fresh, contemporary design that stands out among the competition, and communicates the products’ benefits in a clear, readable and consumer-friendly manner.

View Our GD USA Award Feature

See Our Other Award-Winning Work:

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was...

Award-Winning Design Series: Bada Bean Cawfee™

Award-Winning Design Series: Bada Bean Cawfee™

About Bada Bean Cawfee™:

Bada Bean Cawfee offers “Jersey-Style” coffee (or should we say “cawfee”) in an unconventional Jersey Shore pop-up coffee shop that pays homage to the Jersey mafia theme that both locals and tourists love. “The bosses” have encapsulated every mob-themed phrase, famous movie line, and delightfully entertaining puns, in naming their menu items with a vision of taking the business across the country.

The Insights:

“The bosses” wanted a brand identity that clearly communicated their company values as well as the quality of their products. They also needed help developing marketing and sales materials and branding their first location on the Seaside Heights boardwalk to stop tourists and locals alike in their tracks.

The Strategy:

The creation of the branding for Bada Bean was greatly inspired by the T.V. show, The Sopranos, and the “tough guy” Jersey mobster persona. Our team played up this theme by incorporating key elements into the logo design, building wrap and signage. The branding we developed includes mobster guy silhouettes, a caution tape themed stanchion, an interrogation chair and spotlight, and a mugshot background as well as bullet holes in the menu and many more mobster details. The goal for the customized building wrap design was to encourage customers to take photos and post to social media for brand awareness which was met with great success.

The Results:

Bada Bean’s unique branding was essential to the immediate success of their boardwalk location and active social media engagement, leading to plans to expand the brand to new locations.

View Our GD USA Award Feature

See Our Other Award-Winning Work:

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was...

A Pet Food Refresh: Freshpet Stews Package Design

A Pet Food Refresh: Freshpet Stews Package Design

A Pet Food Refresh:

Freshpet Stews Package Design

About Freshpet

At Freshpet, they only want the best for your pet. Most pet owners are now more than ever making a conscious effort to find out exactly what goes into their pet’s favorite foods. With all of the pet food options out there, Freshpet wants to keep things simple and healthy for your beloved animals. Made from all-natural, high-quality proteins and vitamin-rich vegetables, Freshpet offers a range of refrigerated pet food products that are currently being sold in over 14K stores across the nation.

Our Vision for FreshPet Stews

When developing the new package designs for Freshpet Stews, it was important to represent clearly all of the fresh ingredients for each recipe. We wanted to emphasize the simple list of ingredients in a bold fashion as well as visually feature them to connect this simplicity to the consumer. Freshpet’s philosophy is about being straightforward with their products and the packaging had to be representative of that belief. The use of bright colors and bold typography helped to keep this packaging modern, clean, and inviting.

We are proud to have been awarded GD USA Magazine’s 2018 American Package Design Award for this project.

The Power of Print

The Power of Print

THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...

National Intern Day

National Intern Day

With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...

Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was...