Award-Winning Design Series: G-SHOCK Tactical Product Catalog

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

About G-SHOCK:

G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and 10-year battery life, his project team rigorously tested over 200 prototypes. The first G-SHOCK finally hit the streets in 1983 and soon established itself as “the toughest watch of all time.” Over the next 35-plus years, the G-SHOCK line expanded at a rapid pace, introducing new models and advanced features while retaining its iconic shock resistant structure. Today, G-SHOCK is one of the world’s most recognizable brands and continues to set the standard for timekeeping toughness with innovative technologies, functions and designs. 

 

Gearing Up for an Award-Winning Project:

During our 15-plus years of working on countless projects together, Vision has become completely immersed in the G-SHOCK brand. Each year, our team is tasked with updating the G-SHOCK tactical watch product catalog to showcase the latest timepiece releases and promote the entire tactical product line. The catalog is organized to separate the timepieces by model and colorway for easy selection and includes full product specifications. Vision provides the overall design concept, researches and recommends stock photography, and provides additional watch photography as needed. For this year’s edition, our team focused on deep, earthy colors and textures of rock and metal to speak to the virtually indestructible nature of the watches. The design brings a fresh look to the catalog while staying true to the line’s identity with images and elements that resonate with the primary audience of firefighters, military, police and emergency response personnel.

 

The Results:

The 2020 tactical catalog features an updated and impactful design that successfully aligns with the tactical theme. It’s sure to catch the eye of dealers and retailers and clearly communicates the functions and features of each timepiece. This year, we submitted our design for the tactical catalog to GDUSA Magazine for the first time, and we’re proud to say that we took home another graphic design award.

View Our GD USA Award Feature

See Our Other Award-Winning Work:

See all of our award-winning designs 2018-2020

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

About G-SHOCK: G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and...

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel:

MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and advanced network services. The company’s comprehensive portfolio of customer solutions can boost enterprise productivity, reduce costs and simplify operations. Combining customized communication solutions with a powerful platform of cloud-based software, the MetTel Portal® enables customers to manage their inventory, usage, spend and repairs from one simple, user-friendly interface.

 

Dialing In On This Award-Winning Project:

MetTel was preparing to serve as keynote speakers at the Gartner Symposium, the premier IT leader conference. They were looking to make a big impact and needed powerful visual support for two presentations: How 5G Will Help Retailers Survive & Thrive and The Potential & Perception of 5G for Government. Our team took on the challenge of creating key visuals that would take these concepts and bring them to reality. The main objective  was how best to illustrate 5G, connecting future technology with real-world usage, and bring it all together with MetTel’s comprehensive solutions.  We proceeded with a balanced approach, utilizing futuristic visual textures, patterns, animations and graphics, which were then complemented with renderings of real-world applications paired with informative and factual copy. The final product positions  MetTel at the forefront of their industry and helps the audience clearly understand the potential of 5G and how to evaluate and deploy this new technology.

 

The Results:

Our award-winning presentation garnered the attention and trust of the audience with precise messaging and a cohesive design. Showcasing MetTel as an industry expert that can separate the hype from reality and help businesses select the right 5G strategy and services, it made a strong impression on attendees and generated new business leads.

View Our GD USA Award Feature

See Our Other Award-Winning Work:

See all of our award-winning designs 2018-2020

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

About G-SHOCK: G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and...

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell:

Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture icon through its popular ads featuring the “Blown Away Guy” with his hair and tie being blown away by the high fidelity of the cassette tape playing through the speaker. Today, Maxell offers a comprehensive line of headphones, earbuds, batteries and digital media products as well as care, maintenance and storage products.

 

Kicking Off this Award-Winning Project:

Hoping to reengage their brand with a new generation, Maxell came to Vision looking for a bold, new and responsive website that would reflect their retro-modern style. The original “Blown Away” ad and the newly reimagined 2005 revival featuring new products and a fierce “Blown Away Woman” both resonated with our team and inspired us throughout this project. We kicked everything off by completely immersing ourselves in the Maxell brand, really putting our fingers on the pulse of the company and what it means when they say “it’s still worth it.” Diving into their history, current product offerings, competition, target audience, brand positioning, and marketing objectives, we first partnered with Maxell on a creative brief and identified the goals for this project. Running with this knowledge, we then created a digital mood board, exploring colors, graphic treatments, and fonts with the mindset of paying homage to the charismatic nostalgia of the brand while creating a fresh, stylish design. Incorporating a mobile-first approach with the user-experience at the forefront, VCG then designed and developed a completely new WordPress website that communicates that their products are undoubtedly “Still Worth It.”

 

The Results:

Since launching the new website, Maxell has received positive feedback internally and from both customers and other companies. Extremely user-friendly, engaging and responsive, the website combines a cool, modern look with a nod to this classic brand’s history. We are proud to say the site’s design earned our team another award from GD USA Magazine!

View Our GD USA Award Feature

Maxell Website GDUSA Award Winner

Client quote: "Honestly it has been a great experience for the whole development on our website and new project. Since the launch we have received so much feedback and customers and companies reaching out to us. Truly helped us resurrect our brand. Vision made the process so simple. Working with their team was just seamless and made it easy. Now our new site is a great representation of our brand. Thank you so much, you guys are amazing!!! We are blown away from their service." Eric Walbrecht, Maxell USA

Maxell USA About us page

Client quote: "I am stunned at how well the final website came out! When we asked for creative ideas, Vision went above and beyond and exceeded our expectations in a very timely manner. The communication was constant and we always knew what stage the website was at. Overall it was a great experience working with you all, and I look forward to continuing work on more projects! Lori and the rest of her team at Vision are always super helpful and continue to exceed expectations. The team listened to our ideas and what we were looking for and went above and beyond. Our website came out amazing thanks to their creative ideas, expertise, and dedication. We couldn't have asked for a better website or a better team to work with!" Patrycja Mioduszewski, Maxell USA

Maxell USA product page and product category page

See Our Other Award-Winning Work:

See all of our award-winning designs 2018-2020

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

About G-SHOCK: G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and...

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Award-Winning Design Series: Reckitt Benckiser Professional

Award-Winning Design Series: Reckitt Benckiser Professional

Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series

Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was then rolled out across a series of brochures created to support their sales team. Each customized brochure targets a specific industry sector: office, building service contractors, schools, senior living, hospitality, fitness, and food service.

Designed to reinforce RB Pro’s new positioning of “creating wellness,” the brochures focus on how the company’s products help create clean, healthy and happy work environments. Since consumers already know and trust RB Pro’s world famous brands, such as Lysol, Air Wick and Easy-Off, the goal was to communicate best practices for how and where to use them within each industry.

The Vision team created an impactful and consistent design to apply to the entire line of brochures. Color coded for each industry, product usage is clearly defined by room and need. In addition, the wellness theme is reinforced through a mix of targeted professional and lifestyle images. As a result, the brochures are both visually appealing and educational, providing different industry sectors with effective solutions that match their specific requirements.

 Vision provided the overall design concept as well as copy writing and editing, research and recommendations for stock photography, and contracting and managing the printing for the brochures and associated collateral in time for the show. We then worked with RB Pro to roll out the design and theme across multiple platforms, including their trade show booth, promotional video and new website.

RBPro Brochures GDUSA Award

 

See Our Other Award-Winning Work:

 

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

About G-SHOCK: G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and...

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Award-Winning Design Series: Finlandia®

Award-Winning Design Series: Finlandia®

About Finlandia®:

Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms have only 28 cows per farm. Finlandia cows are treated like family; each one is referred to by name and fed the greenest grass in one of the cleanest countries in the world. Finlandia carries a variety of imported cheeses as well as salted and unsalted imported butter.

The Insights:

Finlandia was launching a new product line of quality spreadable/dip cheeses that are free of artificial hormones and GMOs. This new product line offers a premium cheese dip with a smooth real cheese taste that is perfect for entertaining. The new packaging design had to stand out on the shelf and clearly communicate that the cheese can be spread or used for dipping and is hormone free, NON-GMO, and made with quality grass-fed dairy.

The Strategy:

Since this was a brand new product line for Finlandia, it was vital to create a package design that stood out on the shelves while still keeping within the overall family brand look and feel. Our creative team incorporated imagery in the design that illustrated the many ways consumers can use the cheese dip products. The inside wrap of the packaging also includes recipes which builds on the multi-usage of this new product line.

The Results:

A fun, playful design ensured a strong shelf presence in supermarkets to capture shoppers’ attention while highlighting the product’s versatility and use of natural ingredients.

View Our GD USA Award Feature

 

See Our Other Award-Winning Work:

 

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

About G-SHOCK: G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and...

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...

Award-Winning Design Series: Krups® The Sub®

Award-Winning Design Series: Krups® The Sub®

About Krups®:

Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international company carrying high-end brands including Rowenta, All-Clad and Moulinex.

The Insights:

With an existing partnership with Heineken sold internationally, it was time to introduce The Sub® Home Beer Dispenser to the United States. Krups partnered with Hopsy® to bring craft beers on tap to consumers in the comfort of their own home. Krups The Sub was being placed into select Crate & Barrel stores nationwide just in time for Father’s Day and needed in-store marketing collateral and signage that educated shoppers and enticed them to purchase.

The Strategy:

Our team approached the design of the easel and product brochure by incorporating a balance of clear product communication and eye-catching visuals. The product’s sleek black design was highlighted with the contrast of the golden secondary color tying into the color of beer. With the integration of hops illustrations and clean iconography, our team utilized the negative space through the use of brand imagery resulting in a fresh, contemporary design.

The Results:

Modern, informative and brand-centric in-store promotional materials featured in Crate & Barrel stores that encompassed the perfect gift for Father’s Day.

View Our GD USA Award Feature

See Our Other Award-Winning Work:

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

Award-Winning Design Series: G-SHOCK Tactical Product Catalog

About G-SHOCK: G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and...

Award-Winning Design Series: MetTel 5G Presentation

Award-Winning Design Series: MetTel 5G Presentation

About MetTel: MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and...

Award-Winning Design Series: Maxell USA Website Redesign

Award-Winning Design Series: Maxell USA Website Redesign

About Maxell: Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture...