Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Happy Birthday, Tom!
Happy Birthday, Tom!
Today marks the last of what has been a birthday-filled February here in the Vision office. Although he is immersed in language on a daily basis, Tom is (ironically) a man of few words… at least when prodded with questions about himself. 🙂 However, despite a busy schedule and a tad of resistance, we managed to snag a few minutes with our resident world-traveler for an interview on his birthday.
What’s your title?
So at VCG, what does that mean?
Proofreading, creating print specs and getting estimates, copywriting, tracking jobs, brainstorming…
What kind of projects do you like to proof?
Interesting subject matter where you learn something new is always good.
Favorite place to travel:
Do you have a hobby?
Your bio on the Vision site says you got into advertising as a translator. How many languages do you speak?
French and Spanish.
Which do you prefer: proofreading or copywriting?
I like both.
Are you pro or against the Oxford comma?
Against… but I will enforce it when necessary.
Tell us your favorite item(s) on your desk:
My maneki-neko (beckoning cat)!
Thanks for letting us interrupt your day, Tom. Hope you enjoyed your birthday!
The AMI Digital Summit: The Flight Crew Heads to Chicago
Creating the GDUSA Award-Winning Biovanta Website & the Relationship Behind It
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.
Award-Winning Design Series: G-SHOCK Tactical Product Catalog
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Award-Winning Design Series: MetTel 5G Presentation
MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and advanced network services. The company’s comprehensive portfolio of customer solutions can boost enterprise productivity, reduce costs and simplify operations.
Award-Winning Design Series: Maxell USA Website Redesign
Hoping to reengage their brand with a new generation, Maxell came to Vision looking for a bold, new and responsive website that would reflect their retro-modern style. The original “Blown Away” ad and the newly reimagined 2005 revival featuring new products and a fierce “Blown Away Woman” both resonated with our team and inspired us throughout this project.
Why Video is the Most Effective Marketing Tool Right Now
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The Power of Print
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National Intern Day
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Award-Winning Design Series: Reckitt Benckiser Professional
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